Custom Web Pixel and cache

Custom Web Pixel and cache

michelle_asking
Visitor
1 0 0

Our analytics tool (Adobe Analytics) initiates a new session when the cache is cleared. It seems with custom web pixels, each event is loading with a fresh cache, which is making our analytics tool see every event as a new visit. This is impacting attribution (storage that expires at visit is not persisting to order), inflating visits (visit count == event count), and lowering conversion. Has anyone else run into / resolved this? Curious if there's a way to persist cache with pixels.

Reply 1 (1)

cromedia
Shopify Partner
545 86 168

Do you use customer events for track those events?