I'd like to send out emails to users based on self chosen interests. Ideally the user would fill out a subscription form and choose the categories they are interested in. Then I would be able to send out emails to users based on the interests that they chose during sign up.
I see that I can segment email audiences based on previous purchases, and actions that users take but I'm not seeing anything as straightforward as what I'm trying to do.
I'm definitely open to using an app to achieve this. Thanks!