Customer List

Customer List

GoldieMaeCo
Visitor
1 0 0

Hello,

 

I have owned a jewelry brand with a partner for the last 4 years. We have decided to split our business and each create our own brands. I am wondering if I am able to export our customer list from our shared business into my new business as we will be selling the same products. Thanks!

Replies 3 (3)

PaulNewton
Shopify Partner
7450 657 1562

Hi @GoldieMaeCo 👋 see the docs https://help.shopify.com/en/manual/customers/import-export-customers

 

💣Make sure you research and test the account process on yourself. Make sure customers expect your contact. Shopify does not transfer customer accounts among stores, to make customers have accounts on new stores you can send account invites and all that entails such as risking being marked as spam.

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heddykhalifa
Shopify Partner
231 16 48

Hey GoldieMaeCo,

 

Heddy from Gameball: Loyalty Program & VIP here!

 

When it comes to exporting your customer list from a shared business, you'll need to consider a few factors. If you both have consent from customers to use their information, you may be able to export it legally. However, be sure to comply with data protection laws, like GDPR if applicable, which require customer consent for sharing their data. It's best to consult a legal professional to ensure you're handling this appropriately.

DaisyVo
Shopify Partner
434 64 63

Hello @GoldieMaeCo 

Yes, it’s possible to export your customer list from your shared Shopify store to use in your new business. However, there are a few important considerations, especially regarding data privacy and customer consent. Here’s a step-by-step guide on how to approach this:

1. Check With Your Business Partner

Since the customer list belongs to the shared business, it’s essential to have an agreement with your partner about sharing customer data. Make sure both of you are aligned on which customers you’ll be contacting for your new business. A written agreement could help prevent any misunderstandings in the future.

2. Export the Customer List from Shopify

If you both agree, you can easily export the customer list:

  • Go to Customers in your Shopify admin.
  • Click Export and select the All customers option (or apply filters if you only need specific customer data): https://prnt.sc/YvfqXeYjnXn5
  • Choose the format you want, such as a CSV file, which is compatible with most email marketing platforms.

3. Get Customer Consent

Even though you’ll be selling similar products, legally and ethically, customers need to give their consent to be contacted by your new brand. There are a couple of ways to approach this:

  • Send a Consent Email: Notify customers about the new brand, explain the split, and invite them to opt into your new mailing list. Ensure they understand that they’ll receive emails from a different brand if they consent.
  • Sign-Up Campaign: Run a sign-up campaign on your current store (if it’s still active) or social media, encouraging customers to join your new brand’s email list voluntarily.

4. Compliance with Privacy Laws

Data privacy regulations like GDPR in the EU or CCPA in California require you to handle customer data responsibly. If your customer base includes residents of areas with strict privacy laws, make sure you’re compliant. This includes having a clear privacy policy and, if necessary, an option for customers to unsubscribe at any time.

5. Import the Customer List to Your New Shopify Store

Once you have customer consent and the exported list, you can import the data to your new Shopify store:

  • Go to Customers in your new Shopify admin.
  • Click Import and upload the CSV file: https://prnt.sc/EErG4hPBpGib
  • You may need to adjust settings based on your marketing tools to avoid sending too many emails at once.

By following these steps, you can bring your existing customer relationships into your new business respectfully and legally. This way, your loyal customers will know about your brand while ensuring a smooth transition for your email marketing efforts.

Let me know if you have any questions on any of these steps!

Best regards,

Daisy

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