Customer Re-acquisition Measurement after Email Campaign

[mauiceo]

Hi, we have are planning an email campaign targeting customers who haven't purchased in a while, hence 're-acquisition.' Question: what is the best and easiest way to track this customer reacquisition? Reports? Tags? Thanks!

[Mirash]

Hello. To track your customer reacquisition, make use of klaviyo to setup your flows. It is easier to track your analytics on klaviyo. I can help you set up klaviyo automation flows that automatically sends out emails to customers who haven't purchased in a while. Kindly get in touch to discuss further.

[mauiceo]

Hi, we're currently committed to Active Campaign, thanks

[AliceAtMarsello]

No worries! In that case, you can definitely still track the impact of your ActiveCampaign email in Google Analytics in the method described above.

[AliceAtMarsello]

Hi @mauiceo!

Are you using Shopify's email campaign tool, or have you got an app installed to send campaigns?

Just thinking that there are a few possible ways you could go about this.

If you use Google Analytics, you could use UTMs. This is a small piece of code you add to end of your shopping link - this will let you track when sales are made, and show what campaign they are linked to (for example, your reacquisition email campaign).

How this would look:

In your email campaign, just make a small edit to any links or buttons - add a code (like the below) to your store link. Don't forget the question mark! 😊

E.g. <your store link>?utm_campaign=reacquisition

You might also want to see if these emails get in-store sales too.

In Marsello, you can see sales on your Shopify store that came from a particular email campaign or email automation. You can also connect your POS to see if the emails led to any in-store sales.

It depends on what tools you're using and what you're trying to achieve really! Happy to help where I can.

Alice