Did you experience email campaign issues on BFCM?

[LA_GENT1]

Did anyone else have issues with Shopify email on BFCM ? Our campaign failed after about 25% of sends due to 'high rate of negative customer response'. We had an unsubscription rate of about 1.1%. I am not 100% certain but based on my research this is not a bad rate. Really frustrated as we moved over from Mailchimp as it seemed like a more cost effective option but it failed us on our busiest day of the year.

[soleseriouss]

That may be due to improper data, or emails you send to the people reporting because they may never be subscribed.