Discrepancy Between Shopify and Klaviyo Subscription Status for Customer's Newsletter

[Gadgetric]

I need help with something. It says on my Shopify customers section, that there's this one customer that's subscribed to my newsletter. However when I go to Klaviyo (my email marketing service) it says that same customer isn't subscribed. Why is that? Thanks.   

[DaisyVo]

Hi @Gadgetric 

The discrepancy arises because Shopify and Klaviyo handle newsletter subscriptions differently. When a customer subscribes via Shopify's forms, they may not automatically sync to Klaviyo's lists. To resolve this:

1-Ensure Proper Integration Settings:

• In Klaviyo, navigate to Integrations > Shopify.
• Under Sync Settings, confirm that subscribers who accept marketing in Shopify are set to be added to the appropriate Klaviyo list.
  Klaviyo Help Center

2-Modify Shopify's Theme Code:

• If using Shopify's default forms, add a hidden input tag to ensure subscribers are tagged correctly:

<input type="hidden" name="contact[tags]" value="newsletter">

• This tag should be placed within the form's input group in your theme's code.

3-Check Opt-In Settings:

• Klaviyo enforces double opt-in by default, requiring subscribers to confirm their subscription via email. If subscribers don't complete this step, they'll appear in Shopify but not in Klaviyo's list. Consider disabling double opt-in in Klaviyo if appropriate.

4-Verify Klaviyo's Onsite Tracking:

• Ensure that Klaviyo's onsite tracking is enabled in Shopify to capture subscriber data effectively.

By implementing these steps, new subscribers should sync correctly between Shopify and Klaviyo. For existing subscribers not appearing in Klaviyo, consider exporting them from Shopify and importing them into the appropriate Klaviyo list.

If you have other questions, I will also answer them.

Best regards,

Daisy