As a retailer, you must take steps to reassure cautious shoppers that they can trust your business. Trust impacts buyer decisions at every step of the journey, from the initial site visit and conversion, to repeat purchases and advocacy. Here are various steps you can take to establish trust in your store, to reassure and engage customers.
Make a good first impression The website should look beautiful across all device sizes, it should be fast, with easy-to-absorb content, inspiring imagery, and simple navigation.
Build a relationship with your audience. Craft a compelling “About Us” page, giving consumers a peek into who you are and what’s important to you. Also, generate content like blog posts to help familiarize consumers with your brand and educate them on your products. You can read about the importance of an About Us page, as listed by a decade-old agency, here.
Add trust badges and trust seals. One of the easiest things you can do to make your e-commerce site more trustworthy is to add trust badges, this will make them feel more comfortable making a purchase. Check this guide to using trust badges here.
Show off the products People tend to rely on engaging visuals to help drive their purchases. Since online buyers do not have the option to experience your products in-person, it's important to draw them in with great product photos
Reviews add authenticity Reviews play a critical role in purchasing decisions, particularly for more expensive items, unfamiliar brands, or when it comes to size or color selection. Shoppers want to hear from other buyers, and user-generated content (UGC) is the perfect way to facilitate this research while reinforcing your store’s trustworthiness. You can read about the importance of reviews here
Offer 24/7 customer service. Excellent customer service is key to any successful business, but it’s especially important if you want to build trust with online shoppers.
Provide detailed product and shipping information. Consumers want to know exactly what they’re getting when they purchase from a company as well as when they can expect delivery, so you need to be transparent with your audience in regards to your product and shipping information.
In today’s world of misleading privacy practices and fake news, establishing trust on an e-commerce site or app has become crucial. If you get it right and earn your customers’ trust, it can give your conversions a powerful boost.