Does changing product prices affect fb ad's learning process?

[Jack134]

Hi guys does changing the product price affect the learning process for fb ads? Such as having discounts as an example

[iaincalvert]

In theory no. It won't reset the learning from Facebook. However, it will change the performance of the ads, especially if you the lower price you expect sales to go up. That performance change will have some impact.

I wouldn't stop you changing prices just because some of your adsets are in the learning phase.

Give it a nudge, see what happens.