Whenever I spent money on Facebook adverts the number of visitors and revenue goes up but it still says no sales from social source. For example, we put up an advert yesterday advertising a particular product and that item was ordered alot more than usual. It's more of a niche product. Shopify initially had $22 from Instragram and then it vanished back to $0.
Would I right in saying that it can't be a coincidence that the number of visitors and sales goes up when we advertise even those Shopify is telling us we have received no sales from them?