Does using my own domain improve my store's SEO?

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I want to use my own domain for my shopify store instead if using a shopify sybdomain. Does this improve SEO of my store?

Replies 2 (2)

Shopify Expert
1374 167 340

You can definitely add your own custom domain name, see here: 


The domain name that you use probably wouldn't have any effect on your organic SEO -- but it does make your store look significantly more professional, which can increase trust with your customers, thus likely helping with conversion rates. 

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Shopify Partner
149 15 30

Hi @shoppps 


Changing from domain to a custom domain won't have an impact on your SEO rankings. But your brand image definitely gets improved as a custom domain appears more trustworthy than the default Shopify subdomain. 

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