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Easiest way to improve my Facebook ads?

Darin_Mclaughli
New Member
2 0 7

Hi guys,

I've read a bit about facebook ads for shopify and am trying to improve my ads performance.

What is the best way to do that without spending too much money?

Thanks.

Update! Thanks for all of the feedback and suggestions.

That free Facebook ads email crash course was incredibly helpful! I used that and the turbo retargeting app suggested and now my ads are doing 3x better. ?

Replies 40 (40)
Kim_Holland
New Member
7 0 0

Facebook ads aren’t easy.

And very rarely do I find quick wins or tricks with them.

But…. I did just recently find this app called Turbo Retargeting and holy sh...

When I first heard their motto I was a little skeptical..

“Build your most profitable ad campaign in seconds”. I’ve tried so many apps with little to no results..

But turbo was different.

There support was incredible.

Their interface is so easy to use.

And their campaigns worked like a charm!

 

My campaign started off with these results LOL! $0.01 for a purchase.

Incredible!

If you’re trying to “easily” achieve a higher ROI with your Facebook ads, check them out!! And huge thanks to their support

Michelle_Franci
Tourist
5 0 3

Study study study! ?

I took a number of paid courses and none of them were really that helpful. They mostly focused on selling info products.. 

I almost gave up until I recently took a free Facebook ads crash course on a blog. It was custom for Shopify marketers/stores and it was incredibly tactical.

Lots of free actionable advice.

Highly suggest you check it out. (Lesson # 2 showed me how to create my most profitable Facebook ad EVER).

The team behind it even replied to all of my questions via email lol. FREE CONSULTING ??

 

Eileen_Higgins
New Member
1 0 0

Thanks @MIchelle. Checking it out

BohemianBangles
Explorer
243 0 25

Still trying to get the hang of it myself...I took Susan's bootcamp once and will probably do it again..

https://nu234.infusionsoft.com/app/linkClick/27574/b4955a62c602af0f/8101236/2a1a57c9bce34ea4

Joann_Moore
Tourist
11 0 2

Have you looked at the audience breakdown?

I learned that Instagram traffic was more expensive and stopped targeting it.

I can show you how if needed

Darin_Mclaughli
New Member
2 0 7

Thanks Michelle! Some great info in this crash course.

And yes, I'd love to hear about audience breakdowns

Pollen
Excursionist
73 0 8

This is where Shopify apps come in handy! There are plenty of apps that help you with improving your performance. When it comes to FB advertising, I find a lot of the issues come from targeting. You may think you're targeting the right audience, but a tiny mistake can waste hundreds of dollars. As you mentioned, you do retargeting ads, but are they really targeting the right people?

Here are my suggestions:

1. Understand your target market

You have to research your target market. Knowing the customer demographics helps you design ads based on target audiences. It can be pretty hard to know who your target market is, but apps on Shopify (https://apps.shopify.com/poln) can identify the best audiences for you.

2. Ad Design

You can design the ads yourself or work with an agency to develop them. They will design various types of ads, such as video ads, static image ads, full-page takeovers, animated images, and so on. Include a clear call to action (CTA) in your images to entice people into clicking on them. A CTA is basically a button that says Learn More, Buy Now, Sign Up Now, etc.

3. Optimization

There are many levels of optimization that help in producing the best results. The optimization techniques include:

  • Testing ad frequency
  • Experimenting with the time of placing ads
  • Placing different ads to different people
  • Testing ads on various sites

4. Monitor performance

The final task is to monitor ad performance. Make sure the ads provide the desired outcome. If they aren’t meeting your goals, there is something wrong with the landing page, ads, or other things.

Shopify Facebook Ad & Display Ad Best Practices

Here are some best practices for Facebook and display ads:

  • Use a strong product image
  • Add a promotion
  • Have a clear call to action (CTA)
  • Include your company logo
  • Add a strong headline
  • Instill a sense of urgency

Shopify Advertising App Recommendations

Pollen: Pollen enables you to acquire customers on Facebook and across the web simply and cost effectively. Through powerful automation, Pollen offers an easy-to-use marketing platform that’s sole expertise is in driving sales. It takes as little as 2 minutes to set up a campaign. Pollen takes care of the rest. It’s as simple as that! Time is money, so start your free 7 day trial today!

I wrote an in-depth blog post about this. You can read more here.

Put your Facebook Ads on Autopilot - http://gopollen.com
Thomas_Lyons1
New Member
9 0 0

Umm  "GrowthMtk"..

I tried your app "Pollin" and you guys overcharged me AND published the wrong ads..

I want my money back. Can you please reply to my refund request..

I dont know how you guys are allowed in the shopify store.......

 

Tim_K
Tourist
13 0 2

My facebook organic reach has went down sooo much.

Time i finally learn ads too

dariadavis
Tourist
21 0 3

Tim, you shouldn't apply "set up and forget" approach for facebook ads.

Test different audiences, creatives, wordings, messages, rich media options etc.

There are so many things that could impact your traffic and sales.

I advise you to learn a bit about ecommerce marketing, attend Virtual Ecommerce Marketing Summit: https://get.promorepublic.com/ecommerce-summit-2018/ It's free and you could learn from 5 experts from Shopify, WooCommerce, WordPress, NinjaOutreach and PromoRepublic.

Hope it helps.

Helping eCommerce businesses leverage social selling @ PromoRepublic.com
Nigel4
Excursionist
26 0 14

Advertising is a constant game of tweaking, testing and improving. 

If you don't freshen them up, the vast majority of campaigns become stale and lose their effectiveness over time.

There are loads of tools out there that you can use to split test campaigns. When you become familiar with the process of optimizing your ads, paid traffic can light a fire under your business and you can achieve huge growth rates. But you have to be comfortable with the testing and iteration process. Not every campaign will be a winner.

Here's an article my colleague Michael wrote on the topic - The Priceless Secret To Ever-Improving Ecommerce Results.

Enjoy! 

 

Analogy Marketing is a Shopify Partner Ecommerce Marketing Agency focused exclusively on Digital Marketing, Advertising, and SEO for Shopify stores.
Andrew34
Excursionist
80 0 10

Take the official Facebook Blueprint course and test ads to find out what works for your business and audience.
Or hire an expert to do it.

chaitanya
Shopify Partner
4 0 0

Hey Guys,

Just curious, if you've experimented with product video's for advertizing your products.

Do you think that would be of help in driving traffic or engagement? 

-Chaitanya

chaitanya
Shopify Partner
4 0 0

Hey Guys,

Just curious, if you've experimented with product video's for advertizing your products.

Do you think that would be of help in driving traffic or engagement? 

-Chaitanya

Loretta_Delgado
New Member
8 0 0

Hey Darin Mclaughlin,

The easiest way to improve you Facebook Ads is Facebook Advertising.You have to make facebook business page then you have to promote your business page.

Thanks

Cool_Titan
New Member
3 0 0

I am having exactly the same problem with my organic reach

sunprano
Tourist
9 0 2

Hi Darin, 

Before venturing into facebook advertising without knowing how to use their advertising platform is a bad idea. You will definitely learn new things while you are at it because facebooks ad platforms itself is pretty self explanatory and they give guide lines to help newbies. 

But let me tell you one thing, It is in the interest of online advertising platforms like facebook, google, twitter etc... that people know how to use their platforms. 

So that more people will use it and they will make more money. So all the advertising platforms have provided detailed instructions on how to use their advertsing platforms in a better way.

Facebook has "Blueprint" learning program where they will teach you all about running facebook ads and in the end you will even get a   certification. 

you can try the blueprint certification here : https://www.facebook.com/blueprint

I suggest you spend a day or two and complete theri certification course, this will let you know all the cool advertising options available in facebook that most people dont know to make use of. 

Let me give you a glimpse of one such cool option. You can use a snippet of code called "Facebook pixel" for remarketing. Which means, you can track people who have clicked on your facebook ads.

There are lot many things you can do using facebook pixel as described in this article https://www.globalmediainsight.com/blog/complete-guide-remarketing-facebook-pixel-2/

This is one of many other features that most people starting out on FB ads wont use . 

Let me know if you need to know anything specific about facebook advertising.

Steven_Joseph1
New Member
10 0 0

Improve Targeting With Audience Insights.

Jennie_Warren
New Member
10 0 0

Monitor ads Frequency Before Making Changes.