Ecommerce Marketing

rdonovan1
New Member
12 0 0

I am wondering as to where the best places to advertise at. I've got a Shopify store and I've been trying to figure out how to get sales from my store, but I cannot figure out where to advertise at. I've heard that Facebook and Instagram are supposed to be good places to advertise at, but I'm not convinced that those are the only or the best places to advertise at. I'm looking for ideas and suggestions. 

Replies 19 (19)
Rockpapercopy
Shopify Expert
1236 61 364

what are you selling and who is your target market? This will help you initially to narrow down which social media platform to start with

rdonovan1
New Member
12 0 0

I started out with Women's clothes and accessories. Women were my initial target market at first. Due to the Coronavirus, I'm thinking that maybe I should offer products like facemasks and other related things. My interest is in whatever is in demand and that people are likely to buy. 

AsthaUpadhyay
Shopify Expert
116 3 12

 

Hi,

Firstly, I would like to know which products are you selling, also if you can share your domain it would be best. Though you have heard right Facebook and instagram are good platforms to sell, adding to it you can also advertise on google as well through google adwords, apart from that video promotion through youtube can also be done.

But before suggesting anything please provide us with the details to unleash the best strategies as per your business model.

thanks

CedCommerce | Digital Marketing Services

Digital Marketing Analyst
Skype: live:.cid.9de4dafff918787
rdonovan1
New Member
12 0 0

My store URL is https://robert-ds-store.myshopify.com/ .  At the moment I just have women's clothing and accessories that I found on Oberlo in my store. 

AsthaUpadhyay
Shopify Expert
116 3 12

Hi,
I have gone through website and found so many issues as follows:

1. You have only one product
2. Your website is having UX/UI issues as well...
3. SEO issues:
>Meta title is not optimized
>Meta Description is not there
>H tags are not used properly
>title tags are missing

Your website is not Seo friendly and therefore there are top major issues that have to be resolved quickly like Product Title and robots tags are not defined, etc

If you want we can guide you for the same. you can DM us or let us know best medium of contact.

Thanks

 

CedCommerce | Digital Marketing Services

Digital Marketing Analyst
Skype: live:.cid.9de4dafff918787
rdonovan1
New Member
12 0 0

@AsthaUpadhyay wrote:

Hi,
I have gone through website and found so many issues as follows:

1. You have only one product
2. Your website is having UX/UI issues as well...
3. SEO issues:
>Meta title is not optimized
>Meta Description is not there
>H tags are not used properly
>title tags are missing

Your website is not Seo friendly and therefore there are top major issues that have to be resolved quickly like Product Title and robots tags are not defined, etc

If you want we can guide you for the same. you can DM us or let us know best medium of contact.

Thanks

 


I have more than one product listed in my store. I have a lot of products in my store that I imported from Oberlo. They should be showing in the store. 

jasonavada
Shopify Partner
332 11 40

Hi there,

When you are running an online store, taking care of your ecommerce marketing is essential. And there are several ways to marketing your online store and get more traffic, as well as get more sales. We did a lot of research and write this article, which explains marketing channels that you can promote your Shopify store or your products, and guide of how to conduct a eCommerce marketing strategy. So take a minute to have a look at it, I'm sure you'll find some interesting insights: https://avada.io/resources/maketing-strategies-to-grow-business.html 

I'm Jason Dao, Manager of Research & Development Department at Avada Ecommerce.
zingobuy
New Member
2 0 0

Zingobuy is the India's one of the top e-commerce website. We are promoting the latest fashion
wear through our website. You can find the best fashion wear for men, women with great discounts, various electronic gadgets like Tv, mobile, laptop, and other accessories.
Man, Women fashion and Baby product, Electronics Products, Mobile-Accessories,
Home and Kitchen Products.
Zingobuy is India's one of the top e-commerce websites. We are promoting the latest fashion wear through our website. You can find the best fashion wear for men, women with great discounts, various electronic gadgets like Tv, mobile, laptop, and other accessories.
Man, Women fashion and Baby product, Electronics Products, Mobile-Accessories, Home and Kitchen Products.
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Propelguru
Trailblazer
313 7 46

Ecommerce marketing defines the process of driving awareness and action to grow sustainable traffic resulting in online sales and loyal customers. Ecommerce marketers apply traditional marketing principles of social media, digital content, search engines, etc. to a multichannel strategy to attract more visitors and facilitate more online purchases.

5 common strategic techniques:

  1. Retargeting
  2. Content marketing
  3. Email marketing automation.
  4. Affiliate marketing
  5. Social networking
bracknelson
Excursionist
46 0 6

I suggest you some ideas which definitely help to increase your sales:

  • Integrate Instagram
  • Improve your email campaigns
  • Engage online store visitors with live chat
  • Embrace personalization
  • Launch a Facebook store
  • Reduce abandoned carts
  • Optimize your product pages
efsdg9_ivan
New Member
2 0 0

Hi everyone 🙋‍♂️ 

I have recently joined an accelerator program and I am working on an eCommerce-related idea. 💡 

To build something that is actually useful, I want to understand the seller community better. I hope I came to the right place and somebody will be gracious enough to share a bit about the personal experience!


Could you please share about the following:

  1. Are you selling through Shopify only?
  2. If you are using on marketplaces as well (Lazada, Amazon, Shopee, etc), what are the issues you are facing because of managing multiple stores if any?
  3. What helps you decide what product to sell?
  4. How do you decide on pricing? Do you analyze competition?

If you could spare a couple of minutes on these questions, I will be extremely grateful!  👏 

yu91
Tourist
21 0 3

Google Ads is a great place to advertise your store simply because their advertising tool is so developed. 

I'd run search ads for your ecommerce store. We created a tool that automates the process for Google Search Ads. Basically it will take the name of your products in your product feed and create specific ads for each product in an automated fashion. If you have 100+ products it takes just a few minutes to set these up, instead of several hours in Google Ads. 

Message me if you want to know more, here's the tool aori.com/ecom-tool 

 

Propelguru
Trailblazer
313 7 46

E-commerce is the industry where marketing is booming at the most rapid rate and eCommerce is also growing with it.

eCommerce means selling something online and for that marketing is playing a huge part as without marketing no one knows what you are selling.

Factors affecting eCommerce marketing - 

  • Growth in eCommerce
  • New users every day
  • Internet is growing at a rapid rate

These were some of the factors that affecting eCommerce marketing.

If you are looking for a digital marketing agency that can help you in eCommerce marketing, then you can contact Propel Guru.

 

aaravsharma
New Member
7 0 0

well for that I would suggest you "WIGZO" for that its best for e-commerce marketing as well as other feature were mind-blowing and the outcome of revenue will almost double that's what I get from this tool. for any other quarries you can ask me also you can try Free Demo for the tool. 

VitaF
Shopify Partner
159 2 25

I see you have already received some great feedback on improving your store and marketing it.

As an alternative to everything said previously, I would suggest you consider using an SMS marketing tool. Here in Shopify, you can check out Senderium.

Whereas at first it might be difficult to imagine how you can benefit from SMS marketing if you are just starting out with your store, it is actually a useful tool for building long-lasting brand-customer relationships.

The app provides you the chance to add a pop-up to your store that will invite people to subscribe. This is a great way to keep people who are interested in your product in the loop of new stock, updates, discounts, etc. Over time, they can grow to be your loyal customers who will get a word out about your store themselves.

Helpcenterapp
Avrhil
New Member
3 0 0

Hi,

Our site will help you promote sale by linking your products to the Google Shopping and Facebook Shops.

Kindly Register on below Url: https://gui.avrhil.in/register

Our team will get back and help you through the all process of improving sales.  If your product count is Less than 500 Our application is free to use.

 

 

gavinw
Excursionist
26 2 5

I've just checked your website and there are only 2 products listed as of the moment. Are you sure you've imported everything from Oberlo properly?

Screenshot 2021-04-20 at 17.12.18.png

justin111
Tourist
6 0 1

There are channels such as e-commerce marketplaces that will essential advertise for you and provide you with a new community of potential users that you can tap into. Shomigo is an example of a marketplace that will provide those things for you.

Avrhil
New Member
3 0 0

Hi Justin ,

Here is a platform to advertise ecommerece products on Google Shopping and Facebook Ads

 

https://gui.avrhil.in