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Eight 2020 BFCM webinars you should attend!

TyW
Community Manager
Community Manager
416 40 1116

To help prepare for BFCM take advantage of the free webinars below provided by Shopify Compass. Details below! 

  • Forecasting customer demand to maximize Black Friday/Cyber Monday sales
  • Cash flow & forecasting for Shopify merchants preparing for BFCM
  • Product packaging and fulfillment best practices for BFCM
  • Content is queen: how to use content to sell this holiday season
  • How to make Black Friday Cyber Monday 2020 your biggest sales event yet
  • Winning the holidays with Walmart Marketplace and Shopify
  • How to leverage Black Friday Cyber Monday offers to convert more customers
  • Paid ads: Holiday campaigns that speak to your audience

Forecasting customer demand to maximize Black Friday/Cyber Monday sales

Optimizing stock levels is key to maintaining healthy cash flow. Avoid missed revenue due to stockouts and tying up cash in overstock to maximize revenue, profits, and stockturn. Accurately forecasting customer demand is the foundation for stock optimization and scaling an eCommerce company. However, customer demand patterns changed for most merchants as the world economy went into lockdown. Learn tips to forecast when customer behaviour changes to keep cash flow positive.

Learning outcomes: 

  • Determine past sales rates using order history

  • Planning future inventory quantities

  • Optimizing current stock for the holiday season

Click here to attend! 

Cash flow & forecasting for Shopify merchants preparing for BFCM

This webinar is built specifically for ecommerce merchants who want to get on top of their finances. You’ll leave this webinar feeling informed, but not overwhelmed, on the ways to optimize your cash flow and forecast your future revenue and expenses ahead of Black Friday Cyber Monday.

Learner Outcomes:

  • Cashflow 101
  • Cash flow statements
  • Managing & optimizing cash flow
  • Forecasting Cash Flow

Click here to attend!

Product packaging and fulfillment best practices for BFCM

Every physical product you buy needs packaging, but you might not realize the untapped potential your packaging can provide. Your packaging is your billboard; it works hard for you and is the first physical touchpoint for your customer. Plus, 63% of consumers say packaging appearance compelled them to purchase the product again! In this workshop, you'll learn about packaging best practices, how to optimize your shipping costs, how to increase sustainability, how to boost customer loyalty, and finally, how to prepare for Black Friday Cyber Monday.

Learner Outcomes:

  • Packaging for BFCM
  • Managing lead times before the holidays
  • How to use package inserts
  • How to save money on packaging
  • Outsourcing fulfillment to a third party partner
  • Shopify Fulfillment Network

Click here to attend!

Content is queen: how to use content to sell this holiday season

Your content is the first interaction your customers will have with your brand. Join founder and CEO of KinkyCurlyYaki and Shopify Expert Vivian Kaye to learn how to make that first impression count! In this workshop, you will learn to effectively use digital content such as blogs, videos, lookbooks, etc to increase traffic to your website and convert them into paying customers during the holiday season.

Learner Outcomes:

  • What is content?
  • 4 examples of content for your business
  • How to repurpose content and maximize your creative efforts
  • How to track the success of your content

Click here to attend!

How to make Black Friday Cyber Monday 2020 your biggest sales event yet

Online shopping has exploded since COVID and experts are calling for the biggest BFCM yet. But with that rise also comes a rise in advertising costs on channels like Google, Facebook, Instagram, and YouTube. Email is the number one channel you need for BFCM, and in this workshop, Privy CMO Dave Gerhardt will show why -- and then give you the real tactical examples on how, from how to grow your list to best practices for sending newsletter emails, order follow up emails, abandon cart emails, and reminders.

Learner Outcomes:

  • Why email should be your #1 channel for BFCM
  • Five types of emails every Shopify Store should send
  • 23 examples of those emails you can borrow
  • 5 tips for helping you build your email list now

Click here to attend!

Winning the holidays with Walmart Marketplace and Shopify

Walmart announced they will be closing their doors on Thanksgiving this year, which means many shoppers will flock to walmart.com for Black Friday Cyber Monday deals. Join walmart.com to learn how to leverage the Walmart Marketplace to increase your sales this holiday season. In this workshop, you will learn how to connect to and list products on the Walmart Marketplace App, as well as top tips from the Walmart team for holiday selling success.

Learner Outcomes:

  • How to add your products to Walmart Marketplace
  • Preparing your catalog
  • Optimizing your shipping performance
  • Prioritizing Customer Service

Click here to attend!

How to leverage Black Friday Cyber Monday offers to convert more customers

Black Friday / Cyber Monday (BFCM) is a clear opportunity to amplify sales for your online store during a predictable timeframe. In this webinar, Scott Cunningham of Sociallite is going to outline several powerful BFCM offers and promotions that you can include in your campaign this year to convert more customers, increase average order value, and ultimately grow customer lifetime value.

Learner Outcomes:

  • How to map your customer journey
  • Building a customer journey strategy
  • Build a BFCM specific campaign strategy
  • 10 proven offers for the holidays

Click here to attend!

Paid ads: Holiday campaigns that speak to your audience

Many small business owners are missing out on a huge revenue opportunity during the holidays by not correctly creating paid ad campaigns that speak to their audience. In this webiar, you’ll learn the complete Black Friday & Cyber Monday strategy to use and how using this strategy will generate more revenue for your business during peak sales times.

Don’t worry if you don’t have much experience, we’ll cover easy to implement strategies that drive immediate results.

Learner Objectives:

  • Identify your most valuable customers that are most likely to buy
  • The preferred offer and messaging that will convert more customers
  • Creating successful holiday ads
  • Tips and tricks for those without much experience with ads

Click here to attend!

TyW | Online Community Manager @ Shopify 
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