I would like my customers to receive an automated email with a discount on the anniversary of their first purchase. In the Shopify email automation I can add a 'wait duration' of maximum 91 days after the order is fulfilled.
Is there any other way to arrange an email automatically be sent after 1 year?
Great question, and definitely a great value prop for your customers. This is not something that will be directly supported by Shopify Email and would instead require a third party email notification app.
There are email marketing apps like Seguno: Email Marketing that have a free plan and some automations that might work for you. Definitely worth checking out! You can also review a list of all email marketing apps, free and paid, to see if there is one available that works for you: Shopify App Store - Email Apps.
I think i found a solution to this, you have to do it in more than one automation.
Is triggered when customer fulfills an order - Wait 90 days - after 90 days adds tag '90DAYS' to customer.
Is triggered when customer tag '90DAYS' is added - removes '90DAYS' tag and waits 90 days again - after the next 90 days adds tag '180DAYS' to customer.
Triggers when '180DAYS' tag is added.... etc etc
I'm not sure if it will work, because I just created it, so I have to check back in 3 months to see if the follow up automation indeed starts as expected.
You could also just create a customer segment like this:
orders_placed(since: -353d,until: -352d) = true
This segment shows all customers who ordered 353 days ago and the segment changes each day.
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