email marketing

[drpark]

Best practices using my shopify with my mailchimp to increase purchases inside shopify

[Alexis-Kefi]

Hi ! 👋

Using Mailchimp with Shopify is a great way to boost sales. Here are some best practices I've found helpful:

1. Automate Emails 
Welcome Emails: Greet new subscribers with a discount.
Abandoned Cart: Remind shoppers of items left behind.
Post-Purchase: Thank customers and suggest related products.

2. Segment Your Audience 
New vs. Returning Customers: Offer discounts or loyalty perks.
High-Spending Customers: Give VIPs early access to sales.
Inactive Subscribers: Send “We Miss You” offers.

3. Personalize & Optimize 
Use dynamic product recommendations & first names in emails.
Enable product retargeting using Shopify data.
Send exclusive offers & urgency-driven campaigns (flash sales, countdown timers).

4. Test & Optimize 
Make emails mobile-friendly & A/B test subject lines, layouts, and send times.

Hope this helps! Let me know if you have any questions. 😊