Emailing Discount can create more customer service work - applying discount automatically

[paulson1]

Hi,

I like the idea of collecting customer's email id by showing a Pop Up and sending a welcome message with 10% discount code. But it makes their shoping experience more difficult especially if they are ordering from a mobile phone.

So, what we are thinking of doing is attract the customer by giving 15% OFF on their first order on the check out, they don't need a code and then after the purchase email them the code for a further 10% discount on the second purchase.

After the purcahse do we need to show them a Sign Up form to collect their email id and make an agreement between the customer and us?

Are we allowed to email customer directly without making them to sign up after the purchase as they are already our customer?

We can show a preselected "Email me with news and offers" tick box on the cart page, will that be enough?

Thanks,

[Godswillreme]

Can we talk?

[Bundler-Manuel]

Hello @paulson1 I believe that sending the sign up form would be the safer option of the two 

[heddykhalifa · Accepted solution]

Hey Paulson1, 

Heddy from Gameball: Loyalty Program & VIP here!

You’re on the right track with your approach! Here’s how you can go about implementing it:

1. Collecting Emails After Purchase: You don't necessarily need a separate sign-up form after the purchase to email your customer. As long as you are collecting their email at checkout (which Shopify does by default), you can send them follow-up emails without requiring them to opt-in again. This is generally fine because the email address is collected for the purpose of fulfilling their order.

2. GDPR Compliance & Permissions: As for whether you're allowed to email customers after their purchase, this largely depends on your region and the regulations in place (such as GDPR in Europe). If you’re based in a region where customers need to opt-in for marketing emails, then you will need their consent. The "Email me with news and offers" checkbox on the cart page is a good way to get that consent. It’s a non-intrusive way to ask for permission and it ensures you're compliant with most laws while respecting their preferences.

3. The Discount Strategy: Offering a discount on the checkout page for the first order (15% OFF) without needing a code is great, as it creates a frictionless shopping experience. Sending a follow-up email with an additional 10% discount for their next order works well as a customer retention strategy. You can automate that easily with Shopify’s built-in email tools or a third-party tool.

4. Post-Purchase Engagement: After the purchase, this is a perfect opportunity to engage with your customers. To keep them coming back, consider using a loyalty program. With Gameball, you can incentivize customers to join your loyalty program and get points for their second purchase or even for sharing your store with friends on social media. It’s a great way to keep customers engaged and turn them into repeat buyers.

I hope this clarifies things for you! Let me know if you need help setting this up or any other questions about retention strategies.