Emailing specific customers

New Member
1 0 0

I was wondering if there was a way to email customers that purchased a specific Item. 

Replies 3 (3)
Shopify Partner
1364 314 397

If you don't have any specific apps for managing emails, you can use Shopify's default functionality.
Follow these steps:


  1. From your Shopify admin, clickCustomers.

  2. Click the name of the customer profile you want to send the email to.

  3. In theCustomer overviewsection, click the customer's email address.

  4. Edit the subject line for the email, or leave it as the as your store's name in the sent email.

  5. In theCustom message for this customerfield, type your message.

  6. If you want to receive a copy of the message for your records, then select where you want copies to be sent underSend bcc to.

  7. When you are finished, clickReview email.

  8. Review your email. If you are satisfied, then clickSend notification. If you want to revise the message, then clickBack.

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Shopify Expert
8 1 4

@MKDesignsCos Klaviyo has its inbuild feature called "Post-Purchase"

1) Just set up a "Post-Purchase" flow and include the below filters.

  • Trigger Split Filter 1: Item Count equals "1" and
  • Trigger Split Filter 2: Items contains "Nike shoes"

That's it!

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Shopify Partner
7 0 0

Hi @MKDesignsCos ,


That is follow up order or post-purchase.

Follow up emails are sent to offer your customers additional products that can go well with what they have bought or have intentions to buy.

Let's try AVADA Marketing Automation for Shopify.


Step 1. Select automation preset

  • From the app dashboard, go to “Automation > New workflow”
  • Select your event type = “Cross-sell”
  • Select a preset: There are multiple pre-built workflow you can choose here. Click “Cross-sell 3 emails” or “Cross-sell 1 email” preset. It will open the workflow for preview.



It will open the workflow for preview.

  • Click Next to open the workflow and start edit it



Step 2. Edit the workflow



  • If you want to edit an email/item in your workflow, click directly on it then it will show the edit column at right side. Click to edit email content.



We also wrote an article How to Have a Successful Post Purchase Emails you can learn more. In this guide we explain in details how to write an email step by step.

If you have any questions, feel free to reply or private message me here. For quick reply, don't forget to chat with us at AVADA website.

AVADA - Top Rated SMS, Email Marketing Automation - Trusted by 60.000+ merchants global.
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