EU Tax display issue for Google Shopping Ads

Shopify Partner
2 0 0

Hi everyone,

In my store, I am showing customers the price including VAT (because that is required by law) using custom code. At checkout, countries outside of the EU get the price without VAT. In my feed however, the prices are without VAT. 

In order to show the correct price in my Google Shopping Campaign, I have implemented a Google Merchant Center Rule that automatically applies VAT to my price. However, now Google tells me that there is a mismatch between the Shopping Ads and the website.

Is this a known issue that anyone has a solution for?



Replies 2 (2)
Shopify Partner
2313 166 582

The solution is to only change the price to exclude vat in the checkout when a person chooses there country.

You can not change prices dynamically using IP detecting. If your submit GBP with VAT to a UK feed in Google Merchant Center, then everywhere in the world we need to see GBP including VAT.

This is required as per landing page policy:

So you will need to change how it all works on your site to make it eligible.

I'm a Google Shopping Specialist and a Google Product Expert Education Award winner, a Google Ads Diamond Product Expert, and also a Google Premier Partner.
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Shopify Partner
2 0 0

Thank you for your help Emanuel.

Currently, I am basically using custom code to show the product price plus VAT - and then adding VAT when applicable on checkout. 

I'll try and switch to exempting people from VAT and update this ticket whether it worked. Again, thanks for the help!