Exclusive Access presale

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Hi I hope someone can give me a hand with this.

I sell kids wear in my store and I'm launching a new collection on Friday. I want to be able to offer people on my mailing list exclusive first access for 24hours before the general public.

How do i do this? I've been trying to have a hidden collection on the site with a link to send to my customers but the products still seam to show up regardless. Is there an app that would do some sort of password option instead.

i see other brands doing similar but not sure who they actually do it.

Help please!

Annie