Experiencing a sales drop after Google's switch to Performance Max ads?

thebeecharm
Tourist
4 0 1

Since Google changed the ads we run our sales have plummeted. Google now run Performance Max ads instead of Smart ads & its just not working. Shopify don't want to know, so we have been left in limbo. Anyone else?

Replies 3 (3)

EmmanuelFlossie
Shopify Partner
3061 226 734

You are not alone, I am reading this from a lot of merchants.

 

First make sure you have correctly installed / setup conversion tracking and remarketing tracking.

 

PMax can take from a few weeks to 1.5 months to learn.

 

Make sure you added / updated the ad assets.

 

For the majority of my clients I use standard shopping, so I have more control. While PMax is great, it does not always work.

 

However, make sure you give it enough time, even if smart shopping was working great.

 

The issue is that you are now targeting, shopping, display, youtube, gmail, discovery and text which was not the case with smart shopping.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.
thebeecharm
Tourist
4 0 1

I do not have the technical knowledge to do do these things & 1.5 months without income...whats all that about?

flareAI
Shopify Partner
2405 223 538

Hello @thebeecharm,


Performance Max Campaigns combine different ad formats. This helps you achieve greater reach with minimum effort. Performance Max would work well for advertisers looking to appear on all of Google’s advertising platforms, with the ability to access all of this from a single campaign.

 

It may take some time to get it worked. Do all measures to make your campaign optimized. You may take a look at this documentation.


Your customers trust Google Search more than Ads. 53% of eCommerce traffic is Search, far greater than Paid Ads & Social Media. You will get less sales and traffic if your products are not found on Google. When your customers search for your product, your product can be found only if your product is indexed. flareAI will show which pages are found on Google, and which are not. flareAI works every day for you, tapping into the world's largest free sales channels. Let flareAI help you to grow your revenue on the world's best free sales channels.


Hope this was helpful.


Gina
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