SEO, AdWords, affiliates, advertising, and promotions
hello, firstly i've been using shopify for only 1 months, i started selling at 06.04.2024 (mm,dd,yy), only 2 weeks i successfully managed to get 1,5k dollars revenue, currently i am spending 150-200 dollars for ads, generally i have 300 visitors a day but the main problem is my conversion rate is extremely low, i atleast get 10 cart in a day but no purchase, this week my conversion rate is around %0,2, compared to last week it was %0,5, how can i increase my low conversion rate (i am selling in Turkiye btw) can someone help me pls 😞
Hi @rayprice ,
I've reviewed your website (https://valeriza.com/products/summer-breeze) and noticed that the next step to boost your sales would be to set up a workflow for marketing automation and implement discounts for fast purchases. This strategy will help streamline your marketing efforts and incentivize quick buying decisions from your customers.
Let me know if you want to discuss this further or have any questions.
Best regards,
Eddie_specialist
Hi @rayprice, we know that growing a store can be tough! We think that SocFind could be of good use to you! Rather than spending a fortune on ads, SociFind allows you to see when your visitors share your website to others and reward them for doing so! You'll be able to see which of your products are shared the most, and give discount codes to those that share your products!
Come check us out on the Shopify Store!
Hi Rayprice,
Congrats on launching your store and getting some sales. You are off to a good start. If you store is new, then expect low conversion rates until your stores brand gains credibility over time. Also, if you are driving traffic only from ads, then this will also have low conversion rate. Higher conversion rates come from SEO and also Brand search. eg, people looking for your store, not the products you sell. This takes time. IMHO, Instead of focusing on KPI's like conversion rate, It's better to focus on making money and making a profit so you can re-invest in the business.
Hi Rayprice,
Which platforms are you running ads on? Google shopping? Meta? Others?
If for example you are running Google Shopping Ads, I highly recommend setting up dynamic remarketing campaigns. These type of ads will target users that have expressed an interest in your products--much like what you mentioned. You will need a remarketing tag (pixel) configured on all your website pages.
The same process is there for Meta ads, you can make use of a Meta pixel to retarget users who previously expressed interest.
For both, you can explicitly target abandoned cart users as well.
If you can share more details of your ad campaigns, I can guide you further.
Sanjna Lal | Content Marketing Manager @ AdNabu
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Hi @rayprice ,
I am from Mageplaza - Shopify solution expert.
I would be happy to review your website and provide feedback on the performance.
Here are several recommendations to improve your conversion rate.
1. Monitor Your Cart Abandonment Rate
A high cart abandonment rate can be particularly frustrating for your business, especially after investing significantly in attracting visitors to your site. This issue indicates that many potential customers are deciding not to complete their purchases, contributing to low conversion rates.
To address this, you can remind customers about the items left in their carts and encourage them to complete their purchases by:
2. Enhance Your SEO
Properly optimizing your web pages can increase organic traffic, bringing more potential customers to browse your products. Effective SEO strategies can significantly drive traffic to your Shopify site.
Here are some essential SEO elements to review:
To learn more about optimizing your e-commerce store and blog, check out this SEO checklist by Shopify. Improving your SEO will boost your online presence and attract more visitors to your site.
Besides, here are some suggestions about the UX/UI of your website
3. Homepage
3.1.Banner
The banner is too general and doesn't catch attention. You should add seasonal banners for current promotions or collections (e.g., Summer Sale, Winter Collection).
Here is the reference:
3.2. Valeriza collections
4. Category page
You can add more options to the filter to enhance shopping experience. Here is a reference:
5. Product detail page
I hope some of my suggestions are helpful, feel free to give me any feedback.
Good luck!
Mageplaza | Top-Rated Shopify Agency | Trusted by 230,000+ worldwide merchants
If our suggestion works for you, please give it a Like or mark it as a Solution!
Should you have any questions or concerns, feel free to contact us via [email protected]
Hello @rayprice
Congrats on launching your Shopify store and achieving initial sales! A 0.5% conversion rate is a good starting point, but there's room for improvement. Here are some tips to increase your conversion rate specifically for the Turkish market:
Optimize for Mobile:
Build Trust and Address Concerns:
Reduce Friction in Checkout:
Boost Product Pages:
Marketing for Turkish Audience:
Analyze and Adapt:
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