Hi , i started my ppe ad for 2-3 days get over 100 likes and shares and so many views then i optimized to View Content for 2 days got almost 100 link clicks and 70 VC then i optimized to ATC but the ad give me result for maybe 1 hour then when i check back after hours i dont find any progress the same link clicks and impressions , my daily budget isnt over yet . So it is normal should i wait or fix it ?? Thank you .
ATC ads are much harder to get spend and get a result with because they are only serving to people who are most likely to make a purchase from you. If you are just starting out with Facebook Ads, I would continue with PPE and View Content ads until Facebook has enough data to better serve your ATC ads.