Facebook Ads get sales the first 3 days but then they die

[Dharma91]

My ads keep getting sales the first 3 days and then they somehow magically die.. Is there a fix to this ?

[Dico1]

facebook ads is something you should be careful of because if you are not careful Facebook will band you from your ads manager it can be the budget you use 

click on this to know more 

[Qudus1]

Facebook ads so funny this days the same thing happens to me but i actually went to a blog and get this solved now I'm getting consistent sales from FB ads check to see how it's works https://bit.ly/3kDeUvH

[Niki_K]

Hi @Dharma91,

This is a typical scenario of running FB Ads. When you launch your campaign, FB gets the cheapest results for you. After a few days, the performance starts dropping down. 

I recommend testing new audiences, placements, ad copies, and else. Be prepared that one day the performance is great, the other day very bad. 

[flareAI]

Hello @Dharma91,

Here are some of the reasons why spending a lot on Facebook ad campaigns won’t result in better sales.

1. You don’t have enough targeted audience.
Make sure to target the right audience so o that they can receive the most relevant ads. You can target your ads to three types of audiences when you advertise on Facebook: saved audiences, custom audiences, and lookalike audiences.
2. Your targeting parameters need to optimize properly.
3. Your Facebook users/friends aren’t shoppers.
4. You aren’t segmenting ad campaigns. Segmenting helps to target multiple customer segments at the same time with different social media platforms.
5. Low relevance score
There are three key advantages of a higher relevance score that advertisers will enjoy:
> Reaching more people for less money
> Helping advertisers test ad creative options before running a campaign
> Optimizing campaigns in progress
Facebook uses its Relevance Score scale (1-10) to rank ads based on how engaging and interesting your ads are to your selected audience. The higher your score, the better. 6. Your ad set budget is too low
If you go too low, this could mean you’re not getting the reach you want to see.
7. Your audience is too small
It’s better to put more money into your audience rather than targeting irrelevant audience members just to increase your audience size.
8. You missed the mark for your target audience
9. Overlapping audiences
If you’re targeting the same audience with multiple ads, this can drastically reduce deliverability. Not to mention, it will also raise your costs!

Is Ads & SEO Failing? Up to 40% of paid ads are clicked by competitor bots and also SEO takes more time & money. Did you know? Ecommerce on Google Search is greater than all paid channels and social media combined. We created flareAI to grow your store on Google, the world's biggest and most trusted FREE sales channel. As a Google partner, flareAI will submit your products to Google and other free channels on a daily basis. Once your product is found on Google, you don't need to do a thing. Customers will keep finding your product day after day. flareAI will help to scale your site sustainably at NO Agency fees, NO Pay-per-click, NO paid marketplaces. With flareAI, your store can access Google Search and 20+ free sales channels.

Hope this was helpful and wish you the best with your store.

Gina
Add flareAI Shopify App today!

[Sureshrajan]

Hi Dharma,

I had a similar experience, but I fixed it. Let me explain that may help you!

I launched my own brand on Apr 14th, first few days, I was running a single purchase campaign & getting daily 5 sales. So I thought to bring more people & sales. Then I launched more TOF campaigns with View content conversion events.

I was getting 1000 visitors to the site, but conversion reduced from more than 5 sales to less than 3 a day.

Then I noted the huge drop in sales. So quickly understood the reasons & turned off all TOF view content objective campaigns. Only started running a few more conversion campaigns with purchase event campaigns. Now I am getting 10 orders approx daily.

So please Analyse the following things:
1. what was working while you get sales
2. what you did that dropped the sales.

If you want to know how I launched, you can read more about that in my LinkedIn article. Read here

I hope you got some idea to find out the reason for the sales drop. 

[nextmaxdigital]

🔐Are you struggling to generate sales in the Facebook ADS after a few weeks? ❌ ZERO sales in Facebook ads, But Millions $$$ Question is why? 🛠What are the solutions? ➡Okay, let me break down the issues. ➡Ad Fatigue: After a few days, audiences may become desensitized to the same ads, leading to decreased engagement and conversions. This is often referred to as ad fatigue, where the same creative loses its effectiveness over time. ➡Target Audience Issues: If the audience is not well-defined or too narrow, the ads may initially reach interested users but fail to sustain interest as the same users are targeted repeatedly. This can lead to diminishing returns on ad spend ➡Landing Page Optimization: A landing page that is not optimized for conversions can result in high click-through rates but low conversion rates. If users find the landing page confusing or unappealing, they are less likely to complete a purchase. ➡Budget Constraints: Insufficient ad spend can limit reach and frequency, which are crucial for maintaining visibility and engagement over time. A low budget may initially yield some sales but won't sustain long-term performance. ➡Relevance Score: Facebook uses a relevance score to determine how well your ads resonate with your target audience. A low relevance score can lead to higher costs and reduced delivery of your ads. ➡Competition and Market Dynamics: Changes in competition or market demand can also affect ad performance. If competitors ramp up their advertising efforts, your ads may struggle to stand out.

[GiftforMen]

I feel the same way.  are they giving us sales the 1st 3 days to keep you plugged into the ad campaign and remove the sales?  Feels shady and I wouldn't be surprised if it's true.