Facebook Ads not spending budget

[Ben-Kloud-Nine]

Hey all,

i had facebook ads running and driving traffic to my store but spend was increasing for less results, so i stopped the campaign and eventually deleted it.

now i can setup campaigns, they get past review and go "active" but they don't spend/ get impressions.

has my Ads account been "shadow banned"?

[AfterDarkGrafx]

Maybe, Maybe not...

It depends on how you have your ads setup (conversion) 

It depends on your budget and how long you are running the ads

It depends on your audience (is it general or targeted) if general you will get more activity, if targeted, it sometimes takes time.

How many ads are you running? 1 or 20?

Facebook pixel needs time to "learn" about your site. So, some people go through the process of setting conversions to traffic so they get views, then they set it to add to cart, then they set it to purchase so that the facebook pixel can pick up data and show it to the correct audience.  

I usually just go straight for Conversions --> Purchase (even if the indicator is red)   

I create a Campaign, 10 Ad Sets under a campaign then 3 or 4 ads per ad sets (yup 30 or 40 ads)

Change the style for each ad (ie; video, image, carousel)

Change the sales message, play around with different thumbnails

Set an overall CBO budget for up to 5 days and kill underperforming ads.

There are many videos on YouTube about this and how to do it correctly. So, give it some time.

Hope this helps a little.

[Ben-Kloud-Nine]

it seems to be working now (don't know why)

[AfterDarkGrafx]

I'm a good luck charm.

It just needed time. Good luck!