To continue receiving payouts, you need to secure your account by turning on two-step authentication. If two-step authentication is not turned on your payouts will be paused. Learn more

Facebook Ads Old Audience group

New Member
3 0 0



I am running a facebook ads campaign for a watch store (for reference: I initially started with a narrow targeting similiar to competitors, but couldn't get good CTRs or Results. I then switched to a very broad audience and gathered clicks to create a lookalike audience and Custom Audience for Retargeting. Now, I noticed, that mainly women 65 + are clicking on my ads and thus make up the biggest part of my Custom and Lookalike audience. I didn't think that this group would by my products ( I was thinking of 20-34), and up to now, they are not buying anything. Should I exclude this group from my audience and start a new audience of younger women (which haven't been so keen to click on my Ads) or let facebook do the learning and trust it's decision, that older women will click & convert?

Thank you!


Reply 1 (1)
Shopify Partner
3012 181 489

Dear tirichl,


You can exclude that group as they are not your targeted one. 

Click Here to Hire Shopify Store Customization Experts
Boost Conversions & Average Order Value with this
Best App for Sticky Add To Cart