I recently launched my store in bags niche.
So far i have spent 16 euros on facebook ads and reached 3.9k people with 5.6k ad views and 71 clicks with 0 sales. I am not sure if that's a good sign on continuing doing ads like that.
What do you think?
Anders from the Social Care Team here. Thanks for reaching out today!
When you are advertising your products, store and brand online - you will find that perseverance is key. While it may seem that your initial investment might seem like a waste (as no sales were generated) but, in fact, this is an important first step in identifying which type of audience is viewing your products and how they react to them.
I also suggest running a few simultaneous ads on different products to see which ones make a bigger impression. In fact, we have a great blog post on this very subject! You can read through it below:
1. 7 Common Facebook Advertising Mistakes (And How to Fix Them)
Feel free to follow up if you have more questions!
Best of luck with your business ?
Anders3 | Social Care @ Shopify
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Thank you for your response.
What is the most efficient way to scale ads?
Show the same ad to different audiences or to show different ads to same audience?
You're either doing something REALLY WELL with your ads - but your store's not converting.
Or, you're doing something REALLY BADLY with your ads,meaning you're getting lots of traffic for next to nothing, but the traffic is actually worthless - so it's even more of a waste.
So far i have spent 16 euros on facebook ads and reached 3.9k people with 5.6k ad views and 71 clicks
Haven't seen numbers like this for a long while, irrespective on any sales made.
You did need to persevere when it comes to paid ads, and lot of what you spend early on really is just buying data and gaining in skill and experience.
This is something most can't really afford to do (with no ROI), especially not for any long period of time.
That's why it pays to have a strong non-paid traffic strategy that you're implementing alongside learning FB.
What else are you doing to drive traffic and increase conversions?