I have a facebook ad going and the only order I got for today matches the dollar amount under purchases in facebook ads so I know that ad led to the sale. However in Shopify for that order I see:
- Visited your store from Facebook
- The first page they visited was mathematicsnyc.com
- Visited on December 7, 2017 at 10:01am
UTM PARAMETERS
No UTM parameters were available for this visit.
My facebook ads are set to add UTM parameters to my links and if I go under analytics in shopify I can see my facebook ad campaign there for website traffic so I know facebook must be putting them on the URL. I can also see traffic for these campaigns in Google Analytics. Just trying to figure out why nothing is populating to the order itself. Is there some other explanation for this?
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