Facebook & Instagram UTM auto-tagging facebook / paid in GA4

11 0 1



I see in my GA4 the traffic from meta ads marked as facebook (source) / paid (medium). I would like to know how it works and if I can disable it, change it or add the campaign parameter. When we add the utms manually to the campaigns I see that some of the links appear in GA4 to what we want it to be and some are overwritten by the auto-tagging. 

Reply 1 (1)

1 0 0

Hi Dabrowka, did you find the exact reason?

We have the same situation, all utm's are set in Meta in one way, but part of them is recorded as facebook / paid in GA4.


Here is what I've found here https://www.facebook.com/business/help/1016122818401732 but it would be better to have clear explanation of the case from Shopify side