Hello pascalfiedler,
This is salehelpr. To create a pixel properly without any error you need the following:
- Your Facebook Ads Manager. This one will be automatically created when you make an ad. You can access it by clicking on the arrow next to “Quick Help” on the top-right
- side of your personal feed. Select “manage ads” on the drop-down menu. (Or go to facebook.com/adsmanager).
- A website you or a developer can edit.
- Once you’re ready, go to the main menu on the Ad Manager and click on “Pixels”.
Then, you’ll see a screen like this. Click on “Create a Pixel”.
Now it’s time to select a name for your pixel. For this example, our t-shirt business is called Strings For Life.
Click on “Create”. Your Facebook pixel is ready to be installed! You’ll see a page with instructions on what to do with the code Facebook will provide you. One of the options is to e-mail the piece of code to a developer with access to the main code of your website for them to place it. The other option is to view the code to install it yourself.
Copy the code and paste it between the <head> and </head> in your website code. These are called header tags. Make sure to do this on every page of your website, or paste the code into your template if you’re using one.
If you’re not sure how to do this, check this Facebook article on using Facebook pixel with your third-party website. It includes detailed instructions for different web partners. Can’t find your web host? Try contacting them for guidance.
Once you’re done, you’ll be ready to install events.
Facebook Pixel Events
Events are triggered by specific actions that users do on your website. Let’s say you have installed the Complete Registration event code on the registration thank-you page. The only way to get to this page is by completing a form. Therefore, every time a user gets to this page, the pixel will count one conversion thanks to the installed event.
The default pixel code fires the page view event, which can be used to create custom audiences and custom conversions. This event should not be removed as it may cause an issue.
Facebook has a set of 9 standard events that you can choose from, based on the actions you want to track on your site.
Once you’ve selected one, you’ll be presented with two options. Track Event on Page Load or Track Event on Inline Action.
Track Event on Page Load: pick this option if the action you’re interested in can be tracked when someone lands on a certain page, like the one on the example above.
Track Event on Inline Action: Choose this option if the action you care about requires the user to click on something (like adding an item to their shopping cart).
At this point, you can optionally add parameters like conversion value and currency to the event. This can help you report your return on investment. When used to track purchases, we recommend you to add this value dynamically at the time a purchase is made. A good option is asking your webmaster to do this.
To install the events:
Page load events: Place the code just below the closing </head> tag. This could be right after the <body> tag in some websites.
Inline action events: Copy the code between script tags (HTML elements) next to the action you plan to track, like a button.
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Helping Shopify Store Owners make sales using website notifications with just 1 line of code. A trustnote family web app.
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