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Just an update for anyone in a similar situation, I think the problem is related to my unique circumstances, as although the store is UK, I spend half my time in China and verified my FB account with my China mobile number, so I think FB is a bit confused about where I am which is causing the issue.
I reached out to Shopify support and they have advised the following. So if you are encountering the same issue, maybe this will help you:
"...I would suggest reaching out to them [Facebook] for further context. I suggest this because they would have the internal tools to provide you further information on the error.
Here are the steps to contact Facebook:
1. Head to your Business Manager.
2. Click the little question mark in the window that pops up
3. Click Contact Support team on the right hand side
4. Select the page that you are connecting, select your reason (if you cannot find the appropriate reason here, you can select Other Page issue), and then chat away!"
And just as an update, I have finally got it working now after a whole lot faffing about with verification codes and my UK mobile number, so at least for the time being it's working and I can stop pulling my hair out.
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