Facebook Conversions API with multiple Shopify Stores

[Tuuli_M]

Hi all,

we currently run four Shopify stores for our different markets, with same products but different prices/currencies. We have the same pixel installed on all four stores and we have one business manager and one ad account. Now we want to enable the FB Conversions API, but as we want the server side data from all different stores I am not exactly sure what would be the best solution technically. If we use the native integration via Facebook channel, this would connect it to only one of our stores, right?

Does anyone else have a similar set up and how have you resolved this?

[DaisyVo]

Hi @Tuuli_M 

To implement Facebook's Conversions API (CAPI) across your four Shopify stores, each with the same products but different prices and currencies, while using a single Facebook Pixel and Business Manager, consider the following approach:

1- Install the Facebook Sales Channel on Each Store:

• Navigate to your Shopify admin panel for each store.
• Go to Sales Channels and add the Facebook channel.
• Connect each store to your existing Facebook Business Manager account.

2- Configure Data Sharing Settings:

• Within the Facebook channel settings of each store, set the Data Sharing level to Maximum. This enables the Conversions API, allowing server-side data sharing.

3- Assign the Same Facebook Pixel to All Stores:

• During the setup, select the same Facebook Pixel for each store. This ensures consistent tracking across all markets.

4- Verify Event Tracking:

• After setup, use Facebook's Events Manager to confirm that events from all stores are being tracked accurately.

By following this method, you can enable the Conversions API across multiple Shopify stores using a single Facebook Pixel and Business Manager account. This approach has been discussed in the Shopify Community, where users have successfully implemented similar setups.

If you have other questions, I am willing to answer them more.

Best regards,

Daisy