Facebook Dynamic Ads

[Rish26]

Hi Everyone!

My store is connected to Facebook by the Facebook shop and I have my product catalogue available on my Facebook as well as Instagram page, But while creating dynamic ads on Ad level I'm not sure which link should I enter in Deep link to website. 

If I enter my homepage URL then customers won't be directed to that product or how does this work!

Any help/suggestions would be appreciated 🙂

[Brehan]

Hello!

Deep Links are the ones that go to that specific product page. Deep Links also take a priority position when Facebook is transferring information, they'll contain complete data vs the homepage as a link will only receive very brief information through Facebook.

Tl;dr go with individual product pages