I am having issues with the Facebook Ad event tracking.
I installed and configured/connected the Facebook & Instagram app on my Shopify shop and the pixel is setup correctly (it shows conversion events on the pixel on Facebook) and the Purchase pixel is firing on test orders (using Facebok Pixel Helper chrome extension).
The problem is however that the Ad only shows 2 Purchase events when in fact that number is much higher as a lot of our orders are coming from Facebook according to Shopifys "Conversion summary".
Does someone know why this is happening and how it can be solved? Because it's impossible to keep track and test different type of ads if the tracking is wrong.