Facebook pixel firing but Ad not tracking the purchase event?

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I am having issues with the Facebook Ad event tracking.


I installed and configured/connected the Facebook & Instagram app on my Shopify shop and the pixel is setup correctly (it shows conversion events on the pixel on Facebook) and the Purchase pixel is firing on test orders (using Facebok Pixel Helper chrome extension).


The problem is however that the Ad only shows 2 Purchase events when in fact that number is much higher as a lot of our orders are coming from Facebook according to Shopifys "Conversion summary".


Does someone know why this is happening and how it can be solved? Because it's impossible to keep track and test different type of ads if the tracking is wrong.

Reply 1 (1)

Shopify Partner
2405 223 540

Hello @Tenence,

I'm Gina - Product Manager at flareAI. flareAI has helped Shopify stores generating $5 million in sales from Google Search, on autopilot.

If it's helpful to you, please let me know by giving it a like or marking it as a solution.

Can you double-check whether the Facebook Pixel is correctly set up?


If it is set up correctly you would be able to see your store events on Facebook.

You can use Facebook Pixel Helper Extension to check whether it is working or not. 

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.


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