Facebook pixel not registering all sales

[Wouterios]

Hi all!

Been dropshipping for almost a year now. I keep noticing that not all of my purchases from Shopify are being noted by the facebook pixel. This is annoying since I need to know which ads are performing well and which aren't. Recently started advertising in Belgium and there the pixel seems to be working perfectly. Already tried Facebook Pixel helper but that doesn't seem to be helping.

Does anyone have a solution for this? It is so frustrating.

Thanks a bunch!

[Josh_Uebergang]

Need more information. Do you mean the purchase event isn't always being triggered? What percentage of times does the event not get triggered? Are all orders done by the customer through the online checkout?

[FuFei]

Hey Wouterios, 

It might not be a Shopify config issue.

If it is registering SOME of the sales but not ALL of them.

It could be an issue with the Ad Conversion window that you are running. 

Facebook Help: https://www.facebook.com/business/help/1730527393892983

In your business manager setting, you should try changing these settings!

-- Good luck ~