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Facebook Purchases event not matching with Shopify sales

New Member
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Hi, I'm currently running facebook ads for 1 week. It shows about 16 purchases but I only got 2 sales in my store. I'm not sure whether to continue my ads or not. I'm not in any breakeven but then the constant purchase from Facebook ads seems to indicate that people are interested, I'm not sure. 

Can anyone gives me some insight on why is this happening and whether should I continue my ads? Please help!

Reply 1 (1)
New Member
1 0 0

Hello Thread,

I am also having the same Issue. My facebook ads show 2 purchases but I only had 1 purchase in store. At this point I don't have any idea about ROAS cause this mismatch. Is this a bug in Shopify or Facebook?should I continue the adset?