We have recently started to run ads for our Shopify page. The problem is when I run a conversion campaign, Facebook is reporting far more purchases and revenue than what is actually occurring. I have called Shopify support to make sure everything is set up correctly, and they confirmed that they saw nothing wrong. I have also submitted a ticket or whatever you want to call it, thru Facebook Ads. I am not sure what is the next troubleshooting step, so any help is greatly appreciated.
Could you please help me with website URL, so that I can check the code implementations?
I would recommend installing accountify to track your profit after FB ad spend. It will link up with your FB account.
You most likely have your tag installed incorrectly. If it is firing 3 times on add to cart, it is probably firing multiple times on your checkout page as well. How did you install the FB pixel?