Facebook sales

[Nnamdibrave]

I realise that the sales being reported on my facebook  business manager isn not reflecting on my shopify dashboard. Facebook showed i made $10k and 148 ROAS but on shopify, i can not see any sales on online shopping and online conversions showed 10 conversions. What might seem to be the issue?? How do i track sales made from facebook ads??

Also what does Shopify Mobile for Android and IPhone mean?

[Andrew]

Hi @Nnamdibrave,

Analytics discrepancies are expected behavior between third-party tracking tools and Shopify's own reporting systems, for a variety of reasons.

There are many factors at play - such as how different browsers define each action, the customer's own privacy settings, and even the customer's internet connection - that can make reaching an accurate number difficult.

What's more, third-party analytics are increasingly coming under pressure for data privacy reasons. 

So first-party data is going to be very very important moving forward, which is why it is best to become familiar with Shopify's Analytics.

This allows you to focus on the most important part of a business - the customer experience (CX). 

Bear in mind that the majority of your customers will be engaging with your brand on a mobile, and consider how mobile is the future for all commerce. With this in mind, how best can you cultivate a customer experience through mobile that will lead to conversions and customer loyalty?

Here are some essentials for good customer service. And here's how you can design with mobile as a priority.

I hope this helps! Let me know if you have any questions!