This is Max from the Shopify Guru Team.
Kit is a bot that helps people with marketing in conjunction with Shopify. It's kind of like hiring a marketing advisor for your shop. Helping you set and reach goals with helpful reminders along the way, and it's now free to use!
Check it out here in the app store. This page includes a great video and some write-ups on what exactly Kit can do to benefit your business.
Facebook business pages also have some docs that you might want to read up on:
I hope that helps you as you research the best way forward for your shop.
Max | Social Care @ Shopify
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When it comes to finding the right audience, it takes time and you can end up losing money if you get the audience wrong. Check out apps that handle FB targeting for you like Pollen (https://apps.shopify.com/poln) that will help you with improving your ad campaigns.
Hope this helps!