False Google Analytics referrals from portal.afterpay.com

Shopify Partner
53 0 14


Just wondering how to get around the problem whereby sales using the Afterpay payment gateway are attributed to the referrer 'portal.afterpay.com' in Google Analytics.

Some suggest adding 'portal.afterpay.com' to the Referral Exclusion List, but  that doesn't solve the problem of identifying the true acquisition source of the sale.


Replies 2 (2)
Shopify Partner
53 0 14

Not sure why PayPal doesn't show up as a referrer in Analytics, but having read this help topic, it appears that the recommended method is to add 'portal.afterpay.com' to the Referral Exclusion List. 

Hope this helps.

Shopify Expert
853 30 213



to the referral exclusion list is the right solution. It comes from stores who use Afterpay as a payment provider. You can search "afterpay" in my Google Analytics Shopify guide to learn more.

Run Google Shopping ads? Get the free definitive guide to Google Shopping for Shopify (no optin required): https://www.digitaldarts.com.au/google-shopping