FB - low Click ID (fbc) matches on purchase event

[Debelvoir]

Since setting customer data sharing to maximum, we're sending click id (fbc) for just 33.33% of purchase event instances.

Click id (fbc) is available for 100% of our event instances, so how can we set it up so that it's sent from our store for 100% of event instances or as close to 100% as possible? We've generated an access token - where to put it?

[mdcrew]

Did you ever get any insight on this?

[emilsejer1995]

I'd also like to know this.

[Debelvoir · Accepted solution]

Enhanced data sharing is just another JavaScript pixel, so it’s not great for CAPI integration, even though it’s the only option.

I installed a data layer and set up server side tagging using Elevar, and that solved it. I’d recommend doing it properly like this. Their support is great and it’s made a big difference to my FB campaigns. 

[emilsejer1995]

Good to hear. What improvements have you seen on your facebook campaigns. Are attribution better and are more sales being attributed to your facebook campaigns/ads?