Very glad to hear from your question. When selling products online, you should think about the following questions: where do customers come from, how do they buy products, how to do a good job in after-sales work for customers, and form word-of-mouth communication among customers.
Where do customers come from
You can simply understand that building an e-commerce website is just a shelf, and you need to move your goods from offline to online, so you need to do a lot of work on photo shooting and design. After these preparations are completed, you need to attract traffic to your website through other online channels.
You can increase inbound traffic through advertising. It is recommended to use platforms such as Google and Tik Tok. You can use content like product information to attract traffic on other platforms. For example, write articles about product introductions and publish them on platforms or forums that users often visit. You can make good use of new media, you can publish some content on platforms such as Facebook and publish some videos through the Tik Tok platform to attract concerned users to the website. Customers can be attracted to the website through the above methods.
How do users buy products
Firstly, you need to do a good job with the photo and the copywriting of the pictures, and then you can attract users to convert.
Secondly, add some conversion modules, which can improve the conversion rate of your website. For example, add a bar notification to the website, which contains the discount information that can effectively attract customers to leave their email address. Add a pop-up Window with the policy of customer retention discount or first order discount. Add Chatbot, automatically guide and convert users, and improve the conversion rate. Add email function. After the customers leave their emails, you can do marketing activities to promote customer conversion.
Thirdly, you can add some user comments and brand stories to enhance customers’ understanding of the company, products, and services, which can effectively convert users.
user service
After-sales service is the most complete part of the user experience. Users can solve after-sales problems through email, online customer service, social media platforms, etc. If users encounter problems, they can find the responsible person to solve the problem.
Following the three steps above, you can effectively facilitate traffic entry and conversion, and increase store sales.
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