First purchase mail - dynamic products suggested

[Tadpole]

Hey there! 

Currently getting into marketing automations with my shop. 

What I want to do: 

First purchase upsell -> Wait 14 days -> Send mail with a product they did not already purchase

Of course I want to do this for all of my customers. Therefore, the mail should be dynamic and suggest no products the customer already bought. 


Is there a way to do this? Also with an app if necessary. 

Thanks!

[OneMobile]

Hi @Tadpole 

I highly recommend trying out Omnisend to easily manage your email marketing. This app has pre-built automation as you mentioned.

I hope this helps!

[Kalen_Jordan]

I'm not sure it's possible to do this in Shopify Email as I don't think you can pull recommended products into the email templates:

https://help.shopify.com/en/manual/promoting-marketing/create-marketing/shopify-email/create-email/c...

Other apps like klaviyo and omnisend I think have their own ways of sending these types of emails.

I believe we should be able to send out these emails using our app mesa though if that's of interest. We should be able to pull the recommendations in over the API.

[KennyAtBonify]

Hey @Tadpole 

I believe that you could also achieve this by using our app Arigato Workflow Automation.

You can check for recommendations via the API or make use of the Arigato database to store the line items that each customer has purchased and trigger a delayed email 14 days after each order is made.

Our friendly support team would also be happy to help with the workflow configuration. 🙂

[IshaMehra]

Hey @Tadpole,

Great question, and you're thinking about automation in exactly the right way! A post-purchase upsell flow that waits 14 days and dynamically suggests products the customer hasn’t bought yet is definitely doable, and a smart move for retention.

To set this up, here’s one way you can approach it:

1. Use an automation app that supports event-based flows (e.g. order placed), delay timers, and product filtering.
2. Set up a trigger: "First Purchase Made" (you can often set conditions like “Customer order count = 1”).
3. Add a 14-day wait step.
4. Then, in your email step, use dynamic product blocks that exclude previously purchased products. Some tools let you do this automatically using Shopify order history.
5. Bonus: If you're targeting multiple customers at once, make sure to use segmentation so returning buyers get different suggestions than new ones.

You might consider apps like:

• Klaviyo -  Offers powerful segmentation and automation, but it's one of the priciest options as your list grows. Many merchants also find the interface complex and time-consuming to learn.
• Omnisend -  Provides a solid range of marketing tools, but advanced features often require technical setup. Costs can add up quickly, especially if you're using multiple channels like SMS alongside email.
•  Retentionly – AI Email Marketing -  Built specifically for Shopify stores, it lets you create flows using a simple chat-style interface. You can trigger emails based on purchases and dynamically insert products. Plus, you only pay for the emails you send; not per subscriber.

Hope this helps you set up a powerful post-purchase funnel! Let me know if you need help with setup or testing.

Cheers,
Retentionly Team
If this helped, feel free to like or mark it as solved so others can find it too