Flipbooks integrated with shopify

RockOnRuby
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Hi All,


Does anyone know how the brand 'Bloody Sunday' are creating an interactive, shopify integrated flipbook? 

https://bloodysunday.com/pages/lookbook?_kx=yMaHFtlHmI_XJiAoS1iZrPRVRmyPsIElxxSJa__M3EY%3D.RgbYBt

They give e-mail and phone number at the start which then links to a shopify account. When you move through the flipbook you can 'like' products, which get added to the basket so when they open the store your products are waiting there ready to buy. 

If anyone knows of the software/app that they are using, I would be very grateful. 

Thanks,

Graham

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