GAds Dynamic Remarketing -> SKU casing help

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I have set my mechant center feed ID and remarketing ID to the SKU of my products, however I wonder wether or not the casing of the SKU's matters? 

All of my SKU's (in Shopify AND the merchant center feed) are Uppercase letters with numbers but when I check within google ads, the merchant center feed ID's get converted to lowercase letters with numbers.


Does that mean that the ID's wont match or is casing irrelevant?


Thank you very much in advance. 


Reply 1 (1)

Shopify Partner
2979 222 715

ID's are case sensitive yes. However in Google Ads all values are lowercase. This is normal behavior, and does not reflect what is accurate.


Simply make sure that the ID value in the data feed and the ID value in the remarketing tag are identical.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.