Generating traffic

[Almighty]

Kinda jumping into the water without knowing how to swim, I believe I got a decent start, your thoughts? I need feedback as well as tips for generating traffic.

https://lopez-jesus0111.myshopify.com/admin

[Oliver · Accepted solution]

Hi, @Almighty !

Thanks so much for reaching out. Traffic is certainly a tricky thing to get a full handle on but I'd be happy to point you in the right direction so we can get the ball rolling!

First and foremost, you would want to pay attention to your Search Engine Optimization (SEO). Including keywords that are relevant to your product and brand for your store will help drive SEO, which means that more people will be able to see your products. Here is a page that explains more about SEO and how to maximize it.

For next steps, I recommend linking your store to a Facebook business page if you haven't already. By advertising your products on Facebook, it is guaranteed to drive more traffic to your store, as it exposes your products to a wider audience. However, there are some eligibility requirements you need to satisfy before selling on the Facebook channel. I’ve attached a link here that shows you the different steps to set up your Facebook Channel!

My next recommendation would be to integrate a fantastic app called Kit. It’s essentially an automated marketing tool that helps you manage how you market your products through Facebook and Instagram that are connected to your store. It’s very easy to use and it even post ads for you within the budget you set. This is a link that has more information on Kit.

With these two tools, you will be generating a lot more traffic but it is still important to make sure your store is well polished! More traffic doesn’t always guarantee more sales so you’ll have to spend some time making your store look nice!

As far as feedback, my biggest recommendation would be to add more to your menu instead of cramming a wall of text on your homepage. The home page should be clean and pleasing to entice customers to continue on. I'd recommend building an About Us page as well as an FAQ page where you can add all of your store's policies in the form of questions. You can see how pages are built here and how to add them to your menu here!

Hope this helps!

[Oliver · Accepted solution]

Hi, @Almighty !

Thanks so much for reaching out. Traffic is certainly a tricky thing to get a full handle on but I'd be happy to point you in the right direction so we can get the ball rolling!

First and foremost, you would want to pay attention to your Search Engine Optimization (SEO). Including keywords that are relevant to your product and brand for your store will help drive SEO, which means that more people will be able to see your products. Here is a page that explains more about SEO and how to maximize it.

For next steps, I recommend linking your store to a Facebook business page if you haven't already. By advertising your products on Facebook, it is guaranteed to drive more traffic to your store, as it exposes your products to a wider audience. However, there are some eligibility requirements you need to satisfy before selling on the Facebook channel. I’ve attached a link here that shows you the different steps to set up your Facebook Channel!

My next recommendation would be to integrate a fantastic app called Kit. It’s essentially an automated marketing tool that helps you manage how you market your products through Facebook and Instagram that are connected to your store. It’s very easy to use and it even post ads for you within the budget you set. This is a link that has more information on Kit.

With these two tools, you will be generating a lot more traffic but it is still important to make sure your store is well polished! More traffic doesn’t always guarantee more sales so you’ll have to spend some time making your store look nice!

As far as feedback, my biggest recommendation would be to add more to your menu instead of cramming a wall of text on your homepage. The home page should be clean and pleasing to entice customers to continue on. I'd recommend building an About Us page as well as an FAQ page where you can add all of your store's policies in the form of questions. You can see how pages are built here and how to add them to your menu here!

Hope this helps!

[PageFly-Richard · Accepted solution]

Hi @Almighty , this is Richard - CRO expert at PageFly Shopify Advanced Page Builder. 

I agree with @Oliver in the above comment - Traffic is tricky. Before you jump straight into Ads or SEO, I'd suggest that you optimize your store design first. Since a better store design = a longer time on site = a better user experience -> User Experience has always been a key factor, whether you run ads or do SEO. 

store design optimization is another story - I have a few key suggestions that I think could be of help: 

1. Buy a domain. "Lopez-jesus0111.myshopify.com" does not look credible at all - even if you run ads, your ads won't get clicks. Choose a domain that is simple, easy to scan - lopez-led.com is an example. 

2. The first thing you can optimize is your Above the fold section of your homepage - it's advised that you have a Call To Action button that encourage your prospective buyers to stay and explore - and a short, convincing key message to introduce your brand and your store. 

3. Unless your store is a one-product Shopify store - I'd not recommend having full product details right on homepage. You can relace this product details with a collection list- showing what you're having. However, if your store is indeed a one-product store, having the product details there makes sense and you can use an accordion to make the product description shorter, easier to navigate. 

4. I can see that you have full details about your return policy right at the footer which makes the footer too long - I'd suggest that you have a separate page for return policy and simply add the link to that page at the footer. 

In conclusion, Like Room, Store Design optimization can not be done in one-day :), and if you have time, you can check out this full guide! 

After you're done with the store design, I'd suggest you start with SEO, since it's free and has long-term impact. - check out this step by step guide to optimize your on-page SEO and technical SEO.

Email marketing is another free method to acquire buyers - you can user hunter.io, or skrapp.io to find prospect emails, send personalized sales images that get them converts. 

Facebook Ads is a quick way to acquire buyers, even though it is costlier than the aforementioned approaches, but it will take you a while to set things up and get the hang of Facebook Ads mechanics - for setting up, this article can help you with it. 

I hope my suggestions are helpful. If they are, please like (and mark it as solution). 😉Thank you in advance❤️😉😉

Have a nice day and best of luck to you!

[EcomGeeks]

Hey @Almighty,

Getting your website SEO done properly is soo important! We hear from a lot of store owners that they get a lot of traffic but no conversions so we’ve created a video walking you through how to do your SEO properly so that you can target your intended audience:

If you have any questions, you can contact us using the information in our signature.

Best of luck!