Solved

Getting a low conversion rate. Not sure how to fix this

HeavyMetalFX
Excursionist
26 0 7

Good afternoon.  I have a musical instrument gear store.  https://heavymetalfx.com.  I advertise on FB, Instagram, and a worldwide podcast.  I was recently getting 100-150 visitors a day and now I get 150-200 visitors a day.  My conversion rate is .08%.  I believe I should have at least 1-3% per day.  Most all of my products have to follow vendor policies.  Most of them have minimum MAP pricing, where you can sell, and so forth.  Therefore, it makes it hard to do sales and things.  I do offer a "New Customer" pop-up to save 10%, but that's it unless the vendor authorizes a sale.  

 

What recommendations can I get to raise my conversions?  I've tried some apps like Reconvert, Parcel Panel, and Minta Automated Social Videos. (Just installed them).  Does Shopify offer any affordable services to help me get my site  up to par? 

Thank you.

Accepted Solutions (2)
Marcin-TR
Tourist
5 1 3

This is an accepted solution.

Looking far better. Curious to see how that will impact the CR 😉

The Rectangles - Ecommerce Optimisation Agency

View solution in original post

Shanthi_Vutukur
Shopify Partner
11 2 4

This is an accepted solution.

Do let us know how the app is helping you.

Shanthi Vutukur | Content Writer@ AdNabu


 - Was my reply helpful? Click Like to let me know! 


 - Was your question answered? Mark it as an Accepted Solution


 - Try our Nabu for Google Shopping Feed App from Shopify App Store. 


View solution in original post

Replies 31 (31)

Sam_ian
Shopify Partner
63 3 11

 

Hello HeavyMetalFX,
Great to see your store. i can see you did setup your website facebook pixel and google analytics 4. do you make audience on facebook and retarget them?do you analyze the report on google analytics 4?
Your COFFEE TIP! Can Create something incredible!
Require Assistance with google Analytics?
EMAIL ME!
Solved? accept it as solution with like
HeavyMetalFX
Excursionist
26 0 7

Thank you for getting back to me. I'm not sure what you mean by "Do you make audience on facebook and retarget them?do you analyze the report on google analytics 4?"

Sam_ian
Shopify Partner
63 3 11

 

you can create the audience that visited your website but did not purchase anything. pixel track the user behavior and activity from pixel tracking you can create audience and retarget them. suppose a user made checkout but didn't purchase perhaps the user forgot to purchase or kept for later. 
for better optimization analyze the users behavior on google analytics 4 through custom report , path exploration
Your COFFEE TIP! Can Create something incredible!
Require Assistance with google Analytics?
EMAIL ME!
Solved? accept it as solution with like

CartUp_AI
Shopify Partner
21 0 3

Hello HeavyMetalFX,

Personalization can play a significant role in improving the conversion rate of your online store. Some of the strategies you may consider:

  • Tailored Product Recommendations that can analyze the browsing history of your visitors to provide personalized product recommendations.
  • Sending personalized email campaigns that offer relevant product recommendations, exclusive discounts, or targeted promotions at the individual visitor level.
  • Customize product pages based on the interests and preferences of individual visitors.
  • Use retargeting ads to show personalized product recommendations to visitors who have previously visited your website but didn't make a purchase.
  • Offer personalized discounts or incentives based on factors such as past purchase behaviour, order value, or cart abandonment.

I will be happy to discuss with you more, let me know.

HeavyMetalFX
Excursionist
26 0 7

Thank you.  Can you recommend any apps that can do this?  Thanks

CartUp_AI
Shopify Partner
21 0 3

Except for sending personalized email campaigns, our app CartUp AI Recommendations provides tailored product recommendations, customizes product pages for each individual visitor, and retargets visitors who have previously visited your website but didn't make a purchase.

 

For sending personalized email campaigns, you may consider any good Customer Data Platform. There are many available on the Shopify app store.

 

Also to increase traffic to your web store, you may want to consider our Category Page app, which creates custom landing pages that search engines such as Google and Bing can crawl, thereby helping to attract more visitors to your store.

 

You can give our apps a try. We have a 60-day trial period.

OneMobile
Shopify Partner
169 16 31

Hi @HeavyMetalFX 

 

Did you just run ads recently? This is because it might take some time for ad platforms to learn about your ads and audience. So if your target audience is properly set up, just be patient and constantly optimize your website.

 

Here are some of my suggestions after taking a look at your store:

1. Remember to add a favicon to your Shopify website. Your store's favicon now is the default globe icon. This can make potential trust your store less.

 

2. Talking about trust, I see your store doesn't have any product reviews. This also makes your customers feel insecure about shopping with you. So you should consider importing reviews from marketplaces like AliExpress to your products to enhance trust.

 

3. Ensure that the main image of each product has a similar size so it won't appear like in the screenshot:

2024-04-03_163732.jpg

 4. Try using the same background style for the main image of each product as well (to make your store more consistent). I noticed some of your product images have a solid white background while some have a lifestyle background.

 

5. Consider making your product description more scannable (by listing under bullet points or split it into smaller paragraphs)

 

6. Work on simplifying and rearranging your footer. It's a bit disorganized and contains many repeated information (the shipping policy, terms and conditions, language and currency switcher, etc.) Also, the American Express icon seems distorted. 

 

2024-04-03_164406.jpg

 

Overall, I believe you tried your best with the language and currency switcher, wishlist, live chat support, color swatch, etc., so that's all I can suggest for now.


I hope that this helps!

If you find my answer helpful, please hit the Like button or Mark as solution to show me some encouragement.
OneMobile: The #1 Mobile App Builder For Shopify Merchants
Pick ready-made themes & customize with drag-n-drop editor.

Marcin-TR
Tourist
5 1 3

Hey @HeavyMetalFX 

 

0.08% is really low i think the way the page is put together is a problem. From my stand point only stubborn and dedicated users are making the purchase.


From top of my head:

  • On Product Pages add to carts CTA are really anonymous, and not in the first fold (users need to scroll to see it) they should be the most prominent element on page.
  • Information architecture on product page and collection page is really messed up, it's a real chaos there.
  • Home page ATF, the most valuable real estate on site do not have any CTA.

What kind of budget do you have on your hands? I think some kind of UX/UI Audit would be a great solution here as there is a lot to improve. 

The Rectangles - Ecommerce Optimisation Agency
HeavyMetalFX
Excursionist
26 0 7

Thank you.  I'll look at this.  My budget is really low right now.  You're right.  The information on the products is way too lengthy.  I just copied and pasted it.  I will see if I can move the "Add to Cart" button directly under the photo.  

HeavyMetalFX
Excursionist
26 0 7

I changed some things.  I shortened the Description on some items, moved the pay button up.  Removed the video on the home page.  I think it looks better.

 

Marcin-TR
Tourist
5 1 3

Great, sure looks a little bit better💪

 

Try adding some contrasting colors to the Add to Cart button as well.

 

Let me know If that changed anything in terms of CR.

The Rectangles - Ecommerce Optimisation Agency
HeavyMetalFX
Excursionist
26 0 7

Thank you.  I will.

HeavyMetalFX
Excursionist
26 0 7

I did some research on button colors and conversions.  I changed the color of the add to cart buttons.  Thoughts.

 

Heavy Metal FX is a passion for Heavy Metal Musicians and their music.

 

You have been so helpful.  Thank you so much.  

Marcin-TR
Tourist
5 1 3

This is an accepted solution.

Looking far better. Curious to see how that will impact the CR 😉

The Rectangles - Ecommerce Optimisation Agency
HeavyMetalFX
Excursionist
26 0 7

I will let you know.  I also setup my Facebook pixel to track my ads.

Shanthi_Vutukur
Shopify Partner
11 2 4

This is an accepted solution.

Do let us know how the app is helping you.

Shanthi Vutukur | Content Writer@ AdNabu


 - Was my reply helpful? Click Like to let me know! 


 - Was your question answered? Mark it as an Accepted Solution


 - Try our Nabu for Google Shopping Feed App from Shopify App Store. 


HeavyMetalFX
Excursionist
26 0 7

I will.  Just set it up, and it was easy to setup as well.  (I used the Nabu for FB pixel).  I'll look at the Google app next.

HeavyMetalFX
Excursionist
26 0 7

I had 5 orders yesterday, 4 of them from my Reverb site, but none the less, they were orders.  I really appreciate your help.

 

HeavyMetalFX
Excursionist
26 0 7

I had 5 orders yesterday, 4 of them from my Reverb site, but none the less, they were orders.  I really appreciate your help.

Sam_ian
Shopify Partner
63 3 11

hey HeavyMetalFX,

great to see you are rocking with 5 orders. more to come in future if you analyze your visitors and retarget them with proper ad copy and landing page. all the best.

cheers.

 
Your COFFEE TIP! Can Create something incredible!
Require Assistance with google Analytics?
EMAIL ME!
Solved? accept it as solution with like

Shanthi_Vutukur
Shopify Partner
11 2 4

Hey HeavyMetalFX,

If you’re still facing issues with the conversion rates, we highly recommend you check out the other options below.

 

  • User Interface might have to be worked upon, you can take inspiration from your competitors or other well-built websites. And rearrange the pages, currently, they are not user-friendly. Also, you might want to change the theme you're using right now.
  • Incorporate reviews, and highlight benefits and features. You can use tools like Canva and Photoroom to enhance pictures without burning your wallet.
  • Consider A/B testing, this helps you in understanding which variant of your website is getting higher conversion rates. So, you can switch to that variant and see more results.
  • Reduce cart abandonment by simplifying the order and checkout process and sending cart abandonment emails to your customers.
  • You can also use heat maps, as shown in the image below. You'll see some warm shades and cool shades. The warm shades are where engagement is happening and thus you can further improve the warm section with a CTA to convert visitors.

Screenshot 2024-04-05 123336.png

 

  • Don't forget to analyze your website data. You can use Google Analytics to get data for conversion rate. The best way to do this is to --segment and compare by page and by the channel where you're getting traffic from.
  • Having a return policy guarantees buyers to return the product if it doesn't match their expectations.

Please make the changes listed above and see if you can increase conversion rates.

 

In any other case, consider using a Facebook Pixel app. Facebook pixel app allows you to track conversions, analyze data, retarget ads and gradually improve conversion rate.

 

AdNabu's Facebook Pixel app allows you to

  • Track conversions.
  • Allows you to install multiple pixels.
  • Enables you with one-click installation; no coding required.
  • Tracks accurate data with advanced matching feature, and
  • Avoids duplicate count of events with automatic deduplication feature.

This app is available for FREE. As you're already running Facebook ads and Instagram ads, you don't have to invest any. You can install the app here

Shanthi Vutukur | Content Writer@ AdNabu


 - Was my reply helpful? Click Like to let me know! 


 - Was your question answered? Mark it as an Accepted Solution


 - Try our Nabu for Google Shopping Feed App from Shopify App Store. 


HeavyMetalFX
Excursionist
26 0 7

Thank you.  I'll check these out.

mtufekyapan1
Shopify Partner
51 0 11

Hi @HeavyMetalFX 

 

There can be lot's of reason behind this and I know that there is no one-simple solution for this problem. However you can increase your chance dramatically with a few quick trick.

 

Screenshot 2024-04-16 at 21.49.12.png

I checked your store on my desktop device and it just directly gives me 10% even before I saw any product. As I understand your marketing channels most of your visitors should coming from mobile and these popups really leave a bad taste on mobile visitors. 

 

Another issue, when you just give away 10% off with generic discounts, it doesn't have any meaning.

 

Instead of just giving away generic discounts, wait until they checked your products, have interest and start consideration. Then make them a time-limited offer, a reason to decide buying decision right away. I tried to explain all of these details in here: https://marketinglib.com/conversion-rate-optimization-guide/

Proven Growth Strategies Made Simple: Growth Suite - AI Driven Cart Recovery - 14 Days Free Trial

Checkout MarketingLib, a resource to follow up best practices.
Checkout Ecomrazzi, store stories from all around the world.
HeavyMetalFX
Excursionist
26 0 7

Thank you!  That article is extremely helpful.  

mtufekyapan1
Shopify Partner
51 0 11

Glad to hear that. Wishing best of all...

Proven Growth Strategies Made Simple: Growth Suite - AI Driven Cart Recovery - 14 Days Free Trial

Checkout MarketingLib, a resource to follow up best practices.
Checkout Ecomrazzi, store stories from all around the world.
HeavyMetalFX
Excursionist
26 0 7

I turned off the popup.  I see what you mean about that.  I use a laptop most of the time, so it's not as bad, but on the mobile site it is.

mtufekyapan1
Shopify Partner
51 0 11

That's great move man!

If you're into giving discounts when visitors most interested, I can give lifetime free access to this app

Proven Growth Strategies Made Simple: Growth Suite - AI Driven Cart Recovery - 14 Days Free Trial

Checkout MarketingLib, a resource to follow up best practices.
Checkout Ecomrazzi, store stories from all around the world.
HeavyMetalFX
Excursionist
26 0 7

That looks like a good app.  I can use it for free?  I can't afford $99 a month.  

mtufekyapan1
Shopify Partner
51 0 11

It'll be lifetime free for you 🙂 Just install it and we can talk over the live chat.

Proven Growth Strategies Made Simple: Growth Suite - AI Driven Cart Recovery - 14 Days Free Trial

Checkout MarketingLib, a resource to follow up best practices.
Checkout Ecomrazzi, store stories from all around the world.
HeavyMetalFX
Excursionist
26 0 7

OK.  Thank you.

Pixc
Shopify Partner
585 4 66

Hi @HeavyMetalFX

 

You can consider giving your images an eye-catching background. The Pixc: Lifestyle Photos app will be a helpful tool for your store as it can transform your product photos into vibrant lifestyle shots by putting them on real-life settings. It can boost engagement and potentially lead to more sales.

 

Feel free to give it a try and see the difference it makes. You can get 5 bonus images to test it out on your store.

Give us a heads-up at hello@pixc.com if you need any assistance.

 

Best,
Pixc

Get 5 bonus images by signing up for the Pixc: Lifestyle Photos app: https://apps.shopify.com/pixc-lifestyle-photos

Check out our other Shopify apps: https://apps.shopify.com/partners/pixc