Getting link clicks but no conversions - store feedback

[darshanpatel1]

Hi respected community, 

My website is www.christxmasly.com , I am running facebook ads and getting some link clicks but not much sales just got one order of the order value 42$ and spent around 60$ in facebook ads, I really do not know how can I get a lots of sales this christmas.

please reply with your best suggestions on getting more sales and succeeding.

[soleseriouss]

Facebook ads are very cheap if you're doing it correctly. Make sure you've targeted the audience correctly to decrease the cost.

[darshanpatel1]

when I run facebook ads, there are only 2-3 audiences about christmas

[flareAI]

Hello @darshanpatel1,

This is flareAI - Generating Sales from Google Search, on Autopilot. Helping Shopify merchants in generating $5+ million in sales from Google Search.

If my suggestions helps you, please Like and Accept solution to let me know

Check the below-listed points which can cause low reach to your ad campaigns.

1. Low ad optimization score
Optimization score is an estimate of how well your Google Ads account is set to perform. Optimization score runs from 0% to 100%, with 100% meaning that your account can perform at its full potential. Optimize the ad by saving time and money with automated bidding, be sure to include your core products as keywords, use negative keywords which let you filter out clicks that are less valuable to you, use the right match types: Using broad match (or broad match modifier) allows you to capture a wide range of search queries, while using exact match or phrase match gives you more precise targeting.
2. Audience is too small
Google Search Network must have a minimum of 1,000 active visitors
3. Not using a landing page that drives sales
Your ad should bring people directly to a page where they can buy the specific product you're advertising.
4. Overlapping audiences can lead to poor delivery of your ad sets
Audience overlap is marketing to the same audience with different ad sets. The larger the overlap, the worse your campaigns will perform. Don't waste your time and money paying for multiple ad sets that fight for the same audience's attention.
5. Low ad relevance score
Google considers a low CTR to be <1.5%. Ensure that you have at least 3 extended text ads in every ad group. You can increase the ad relevance score by creating specific ad groups, selecting keywords carefully, including keywords in your ad text, keeping ads simple yet compelling, sending traffic to a relevant post-click landing page
6. Your Click-Through Rate is Too Low
One of the most common causes for ads to fail to spend their full budget is a low CTR. With Google Ads, you're generally going to be focusing on pay-per-action ads, rather than pay-per-impression ads. This means you're only charged when someone actually clicks on your ad.
7. Focus on continuously posting content on your social media accounts to get some orders organically.

Also, I have taken a look at your store.

Firstly, your store is already looking good. Great! You have testimonials to build trust. However, a few more tips will help your store look better.

1. Add the correct social media accounts. The footer TikTok link is messed up. Correct it.
2. Add Buy Now button in the product pages which will simplify the purchasing process for consumers, improving their customer experience.
3. You have to really make the product titles more specific
Currently, there are products with the same title and most of the keywords are missing from the title. Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.

4. Add average ratings for each product
Including both user ratings and a number of ratings on the products will help users to make decisions about whether to buy your product or not.
5. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
6. Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.

Did you know? Ecommerce on Google Search is greater than all paid channels and social media combined. We created flareAI to grow your store on Google, the world's biggest and most trusted FREE sales channel. As a Google partner, flareAI will submit your products to Google and other free channels on a daily basis. Once your product is found on Google, you don't need to do a thing. Customers will keep finding your product day after day. flareAI will help to scale your site sustainably at NO Agency fees, NO Pay-per-click, NO paid marketplaces. With flareAI, your store can access the Google Search and 20+ free sales channels.

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.

Happy selling!

Gina
flareAI

[darshanpatel1]

Thanks for great website suggestions

[soleseriouss]

let us know if this helps or not and do share the progress.

[darshanpatel1]

I have downloaded FLAREAL APP waiting for some results

[soleseriouss]

Thanks for the update. hope you get positive results.

[Brendan-Optily]

Hi @darshanpatel1 

First of all, I love your site, especially the festive music on page load!

My main observation is that you don't have the Facebook Pixel installed or at least it is not firing correctly on your site. This is critical if you are going to be successful on Facebook and Instagram. Check out this help article on installing the Facebook Pixel. Also implement the Conversions API on Facebook. This means that Facebook will be able to better optimize your campaigns for you based on traffic and conversions on your site.

In terms of ads, you've got some great content over on your Instagram page, so use that. If you can, create more video like the ones you are using. But also, there is a formula for successful video. There are some hints here in our blog, but you'll find lots of articles around the web.

Get your product catalog into Facebook and Instagram so that people can see your products in those channels and even buy from you directly there. You can also do this in TikTok and Google if you want to extend into those channels.

Finally, assume that people won't buy from you the first time the visit your site - current industry conversion rates are around 1.4%. This means that 98.6% of people don't buy the first time they visit a site. So make sure you are remarketing (through email / sms / ads) to people who visited your site. Collect email addresses, cell numbers and ensure the Facebook pixel / TikTok pixel are installed so you can effectively remarket there.

I hope some of this helps...

[darshanpatel1]

I am trying to connect my facebook page with shopify, I did connect my profile with the facebook and when it was time to connect the facebook and instagram  page they says 

This account can't be selected because checkout on Facebook or Instagram is only available in some countries. If you want to select this account, go back and choose a different checkout method. Learn More⁠⁠

I really need someone's personal support to set this thing up,before this when i go to store preference and select setup facebook then it does not open and gets some No link URL available errors.

really need support.

[Rayshuggs]

Hello, I have had a look at your store and here are a couple suggestions on how it could be improved. 
1) There should be sections for best sellers and latest arrivals on the homepage. These would help the customers easily identify certain products that would catch their fancy.

2) You should show customers what others are doing in your store. This would help motivate them to take actions of their own in the store.

I wish you and your business the best of luck!