Getting multiple image SERPs for long tail queries that we don't have a specific collection for

[lydzDD]

I hope this will make sense!

So basically we've noticed that some competitors, who also have Shopify are getting better search results for long tail queries, for their standard collections.

e.g. a query such as 'red dresses', their standard 'Dresses' collections show up, but displays as if they have a red dresses collection, showing multiple red dress images.

We do come up, but just a product, which is out of stock 😕

I'm trying to work out if this is just luck, since Google does experiment with showing results, or if there is an app for this sort of thing.

I've looked for apps and I've tried analysing their store for apps, but it only really shows the email marketing apps.

I've also tried Googling it, but it's hard to get specific results for this.

Thanks!

[ilanadavis]

Hey @lydzDD 

Something like this image right?

If they don't have a collection for it, is it possible filters on the collection page? If so, Google may use the collection page and use the filter as a method of only showing red products.

In the case of the image from Nordstrom above, they have a collection of Dress Shoes and can filter by the color red. https://www.nordstrom.com/browse/women/shoes/dress-shoes?filterByColor=red

This article on getting multiple images in Google search results may help give you some guidance as well.

[lydzDD]

Hi,

Thanks for your reply!

Hmm, we do have a filter, but we've basically told Google not to index it through canonicalisation, so maybe it's that. 

We've also used tagging to tag the colours for our filter (e.g. Colour_Black) and not meta fields, so maybe that has an impact too.

Funnily enough, I've read your article before, when we were trying to increase our multiple image results 🙂 we had success with that thanks (we found that removing some banners that were above products helped). In this case the issue seems to be that Google is returning a product for us and not a collection, which hopefully we can try and persuade them to do instead.

[ilanadavis]

I think the noindex tag is where I'd start on this one. Canonicalizing won't help since you're saying to ignore the parameter. You could test removing the noindex tag on a few and see how it works for you.

Glad you found the article helpful!