Awesome post! Holidays are HUGE for ecommerce sales, we all know that.
Wanted to throw in my $0.02 on the topic:
Maximizing holiday sales through paid advertising is your best bet. But it takes preparedness. Be sure to plan budgets, set benchmarks, and react quickly. Consider key dates such as Black Friday, Cyber Monday, Shipping Cut Off, Post Christmas, etc. Next, be sure to map out budgets for every week, and watch your daily caps on Cyber Weekend.
Kevin Simonson is the CEO of Metric Digital, a performance marketing agency in New York City that focuses on driving revenue and customers through for ecommerce business via online advertising, email and other digital marketing channels.