Good educational resource for Facebook marketing

[Groomedpetz]

I need help finding a good Facebook marketing resource. There are so much videos out there but most of them dont tell you everything and just push their course. I need to learn full Facebook marketing 2019 for your store.

[DuaneBrown]

We have written a lot about Facebook and Instagram marketing on our agency blog. No source will give you 100% what you need as the best experience is learning on the job. Plus getting taught any skill... including marketing...for free 100% is hard. 

[garethkthomas]

This is the only course I would recommend. Although enrolment is currently closed (although you can join the waitlist).

Check out Mojca (the person behind the course) over on Twitter too, as she shares some fantastic Facebook Ad stuff there.

Hope that helps - Gareth 

[isabelleowens12]

Education marketing shouldn’t be confused with education-based marketing, a specific marketing strategy that involves the education of prospects, rather than pitching them, to establish trust. On the other hand, education marketing encompasses all marketing activities in the education sector, including the following:

• School marketing: There was a time when schools didn’t need marketing because they relied solely on their reputation and word of mouth. That time is forever gone because millennial parents are more tech-savvy and use the internet to support their decision making. Schools that don’t actively market themselves are destined to be ignored by many millennial parents who would otherwise be greatly interested in what they have to offer.
• Marketing for higher education: Education marketing and higher education are a match made in heaven. Colleges and universities benefit from marketing for higher education because it helps them elevate their brand and drives enrollment. Students benefit from it because higher education marketing helps them make the right choice when choosing their education path. 
• Digital marketing for the education sector: In today’s digital world, traditional marketing strategies are no longer suitable for targeting younger demographics. Educational institutions must embrace digital channels if they want to convey their message to a large audience in a cost-effective manner. Such channels include email web content, social media, paid search, and others. Harnessing these and other marketing channels is not easy, but the potential to greatly increase revenue and decrease cost per lead is huge, making digital marketing an important cornerstone of every education marketing strategy.
• Social media marketing for educational institutions: Parents and students alike spend a lot of time on social media sites, and educational institutions should establish a presence on sites like Facebook, Twitter, and Instagram to engage with them and learn more about their wants and expectations. Content published on social media should be bite-sized, captivating, and in line with the image the institution is trying to build.
• The promotion of educational apps: The current educational app market is so competitive that it’s no longer enough just to have a great product—one must also have a great educational marketing strategy that is executed to perfection to get ahead of the competition.